CRM Strategy & Automation Lead – 12m Maternity Leave

Sportsbet Pty Ltd.; Melbourne; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working policy

Hack Days

Weekly massages onsite

Free breakfast onsite

Office socials

End of trip facilities

Discounted health insurance

Job summary

Sportsbet Pty Ltd in Melbourne seeks a Customer Marketing Strategic Projects & Automations Manager to join the Marketing & Data team. You’ll drive the evolution of CRM, unlock automation and personalisation, and partner across Marketing, Technology, Data and Product to deliver smarter, connected customer experiences.

You’ll lead a 3-person team, shape lifecycle programs from onboarding to reactivation, and champion data-driven decision making to optimise engagement and business outcomes.

Qualifications

• 5+ years in CRM, customer marketing or lifecycle marketing roles, preferably in a complex or regulated environment.
• Strong hands-on experience with CRM and MarTech platforms, including customer engagement technologies.
• Expertise in lifecycle strategy, customer segmentation, personalisation and marketing automation.
• Proven experience leading end-to-end projects, driving adoption of new capabilities and delivering measurable outcomes.
• Strong analytical thinking, commercial acumen and the ability to translate data into compelling stories and actionable insights.

Responsibilities

• Lead strategic CRM projects that enhance customer engagement, improve capability and deliver long-term business value.
• Shape and optimise customer lifecycle programs across onboarding, retention and reactivation, using data and automation to create more personalised experiences.
• Partner with Marketing Technology (MarTech), Data and Technology teams to implement new CRM tools, features and capabilities that scale performance.
• Drive innovation across CRM operations through advanced automation, dynamic content, personalisation and emerging engagement opportunities.
• Lead, coach and develop a high-performing team while influencing key stakeholders across the business to deliver customer-first outcomes.

Skills

CRM platforms

Lifecycle marketing

Customer segmentation

Marketing automation

Data storytelling

Stakeholder communication

Tools

MarTech platforms

Automation tools

Job description

Sportsbet Pty Ltd in Melbourne seeks a Customer Marketing Strategic Projects & Automations Manager to join the Marketing & Data team. You’ll drive the evolution of CRM, unlock automation and personalisation, and partner across Marketing, Technology, Data and Product to deliver smarter, connected customer experiences.

You’ll lead a 3-person team, shape lifecycle programs from onboarding to reactivation, and champion data-driven decision making to optimise engagement and business outcomes.