Customer Marketing Executive (CRM) - 12 month FTC

Sportsbet Pty Ltd.; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working policy

Hack Days

Weekly concierge service (Melbourne)

Free breakfast and fresh fruit

Onsite tables tennis and pool

Discounted health insurance

Job summary

Sportsbet Pty Ltd. is seeking a Customer Marketing Executive (CRM) for a 12-month fixed-term contract in Melbourne.

You will lead end-to-end CRM campaigns across email, SMS, push and in-app channels, delivering personalised experiences and leveraging automation and AI to improve performance. You will collaborate with Marketing, Product, Brand, Analytics and Technology to drive engagement and commercial outcomes, with a focus on migrate journeys, testing, and optimising customer experiences in a

Qualifications

• Experience delivering customer, CRM or digital marketing campaigns in a fast-moving environment.
• Strong copywriting skills and the ability to adapt messaging for different audiences and channels.
• Hands-on experience with CRM or marketing automation platforms, with Braze experience highly regarded.
• Confidence analysing campaign performance and turning insights into actions and recommendations.
• Exposure to experimentation, personalisation, automated journeys, and an interest in sport and racing will set you apart.

Responsibilities

• Own the end-to-end delivery of customer marketing campaigns across multiple CRM channels, from planning through to execution and optimisation.
• Create engaging, personalised customer experiences that reflect Sportsbet's brand voice and connect with customers at moments that matter.
• Build, optimise and enhance automated customer journeys using customer behaviours, automation and AI to improve performance.
• Monitor campaign results, uncover insights and drive testing and optimisation initiatives that improve engagement and business outcomes.
• Partner with stakeholders across Marketing, Product, Brand, Analytics, Technology and Customer Operations to deliver impactful customer experiences.

Skills

CRM campaigns

Copywriting

CRM platforms

Braze

Campaign analysis

Automation journeys

Tools

Braze

Job description

Customer Marketing Executive (CRM) - 12 month FTC

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech & Data Science).

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

Reporting into the Customer Marketing Manager – Highly Engaged, you'll play a key role in bringing customer experiences to life across email, SMS, push notifications and in-app messaging. Sitting within our Customer Marketing & Media team, you'll work across some of the biggest moments in sport and racing, exciting product launches and key business initiatives to deliver personalised, high-impact campaigns that drive engagement and commercial outcomes. You'll combine creativity, data and technology to optimise customer journeys, explore new opportunities through automation and AI, and help us continually raise the bar on customer experience and campaign performance.

Responsibilities Include:

• Own the end-to-end delivery of customer marketing campaigns across multiple CRM channels, from planning through to execution and optimisation.
• Create engaging, personalised customer experiences that reflect Sportsbet's unique brand voice and connect with customers at the moments that matter most.
• Build, optimise and enhance automated customer journeys, using customer behaviours, automation and AI to improve performance and efficiency.
• Monitor campaign results, uncover insights and drive testing and optimisation initiatives that improve engagement and business outcomes.
• Partner with stakeholders across Marketing, Product, Brand, Analytics, Technology and Customer Operations to deliver impactful customer experiences.

About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

• Experience delivering customer, CRM or digital marketing campaigns in a fast-moving environment.
• Strong copywriting skills and the ability to adapt messaging for different audiences and channels.
• Hands‑on experience with CRM or marketing automation platforms, with Braze experience highly regarded.
• Confidence analysing campaign performance and turning insights into actions and recommendations.
• Exposure to experimentation, personalisation, automated journeys, and an interest in sport and racing will set you apart.

Please note this is a 12 month maternity leave cover commencing in December 2026 or January 2027.

The Perks

We work hard and play hard, so along with a competitive salary, here’s some of our other perks:

• 25 days annual leave (that’s right, an additional week’s leave!)
• Hybrid working policy (Monday and Friday from home)
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

Check out our Instagram and TikTok (@lifeatsportsbet), LinkedIn, and careers website for more information about our inclusive culture.

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.

We’rean inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.