CRM Projects Manager (Marketing) – 12 month FTC

Sportsbet Pty Ltd; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working policy

Hack Days

Weekly concierge service with onsite…

Free breakfast and fruit

End of trip facilities with on-site P5

Discounted health insurance and flu j¡

Job summary

Sportsbet Pty Ltd is seeking a Customer Marketing Strategic Projects & Automations Manager to join the Marketing & Media team in Melbourne. You will shape CRM strategies, drive automation, and personalisation across onboarding, retention and reactivation, partnering with MarTech, Data and Product teams to deliver smarter customer experiences.

Reporting to the Head of Customer Marketing, you will lead a team of three and deliver high-impact projects while aligning with business goals and

Qualifications

• 5+ years' experience in CRM, customer marketing or lifecycle marketing roles
• Hands-on experience with CRM and MarTech platforms
• Expertise in lifecycle strategy, segmentation, personalisation and automation
• Proven experience leading end-to-end projects and delivering measurable outcomes
• Strong analytical thinking and ability to translate data into insights

Responsibilities

• Lead strategic CRM projects that enhance customer engagement and deliver long-term value
• Shape and optimise onboarding, retention and reactivation programs with data-driven personalisation
• Partner with MarTech, Data and Technology teams to implement scalable CRM tools and features
• Drive innovation in CRM operations through automation, dynamic content and engagement opportunities
• Lead, coach and develop a high-performing team and influence stakeholders across the business

Skills

CRM strategy

Lifecycle marketing

Data-driven

Project leadership

Stakeholder engagement

Tools

CRM tools

MarTech platforms

Job description

About Us

At Sportsbet, we're united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we're a major player internationally, but in Melbourne, Sydney and Darwin, we're a tightknit team of 1,300+ teammates (with over half in Tech & Data Science).

We are one of the top workplaces for Women through WORK180. WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

As our Customer Marketing Strategic Projects & Automations Manager, you'll sit at the intersection of strategy, technology and customer experience, leading high-impact initiatives that shape the future of CRM at Sportsbet. You'll drive the evolution of our customer lifecycle programs, unlock new automation and personalisation capabilities, and partner with teams across Marketing, Technology, Data and Product to deliver smarter, more connected customer experiences. Reporting into the Head of Customer Marketing, you will lead a highly capable team of 3 and join the wider Marketing & Media team.

This is a role for someone who loves turning big ideas into scalable solutions, thrives on solving complex challenges, and gets excited by using data, technology and innovation to drive meaningful business outcomes. You'll also lead a talented team while influencing the direction of our CRM capability and customer engagement strategy.

Responsibilities Include:

• Lead strategic CRM projects that enhance customer engagement, improve capability and deliver long-term business value.
• Shape and optimise customer lifecycle programs across onboarding, retention and reactivation, using data and automation to create more personalised experiences.
• Partner with Marketing Technology (MarTech), Data and Technology teams to implement new CRM tools, features and capabilities that scale performance.
• Drive innovation across CRM operations through advanced automation, dynamic content, personalisation and emerging engagement opportunities.
• Lead, coach and develop a high-performing team while influencing key stakeholders across the business to deliver customer-first outcomes

Please note, this is a 12 month maternity leave cover.

About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

• 5+ years' experience in CRM, customer marketing or lifecycle marketing roles, ideally within a complex or regulated environment.
• Strong hands-on experience with CRM and MarTech platforms, including customer engagement technologies.
• Expertise in lifecycle strategy, customer segmentation, personalisation and marketing automation.
• Proven experience leading end-to-end projects, driving adoption of new capabilities and delivering measurable outcomes.
• Strong analytical thinking, commercial acumen and the ability to translate data into compelling stories and actionable insights

Essentially, you're a natural collaborator who can manage conflicting priorities, project manage and influence across diverse teams whilst confidently communicating complex ideas to a wide range of stakeholders.

The Perks

We work hard and play hard, so along with a competitive salary, here's some of our other perks:

• 25 days annual leave (that's right, an additional week's leave!)
• Hybrid working policy (Monday and Friday from home)
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Weekly concierge service including free massages and nail appointments - all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

Our Focus on Diversity, Equity & Inclusion

We don't just support diversity - we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work. We'rean inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

If you think you'd be a great fit but don't necessarily meet everything in the job description, please still get in touch.