CRM & Lifecycle Growth Architect

Fujifilm Australia; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

FUJIFILM Australia is seeking a strategic and hands-on Consumer Growth & Lifecycle Manager to build our consumer growth and lifecycle marketing capability in Australia. You’ll create the strategy, journeys, automation and measurement framework that defines how we engage consumers going forward.

You’ll turn data into engaging experiences that boost engagement, loyalty, advocacy and long-term value, reporting to Head of Marketing.

Qualifications

• Five or more years’ experience across CRM, lifecycle marketing, or growth marketing.
• Experience with audience segmentation and personalised journeys.
• Strong analytical capability and data-driven decision making.
• Knowledge of privacy legislation and email marketing compliance.
• Experience in consumer electronics/retail or premium brands would be valued.

Responsibilities

• Build the annual CRM and lifecycle marketing strategy.
• Create end-to-end consumer journeys across acquisition to win-back.
• Design audience segmentation and personalised experiences.
• Build automated email and SMS programs.
• Establish reporting frameworks and dashboards to show impact.
• Collaborate with marketing, e-commerce, and agency partners.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Consumer engagement

Growth marketing

Education

Marketing degree or diploma

Tools

HubSpot

Klaviyo

Job description

FUJIFILM Australia is seeking a strategic and hands-on Consumer Growth & Lifecycle Manager to build our consumer growth and lifecycle marketing capability in Australia. You’ll create the strategy, journeys, automation and measurement framework that defines how we engage consumers going forward.

You’ll turn data into engaging experiences that boost engagement, loyalty, advocacy and long-term value, reporting to Head of Marketing.