Consumer Growth & Lifecycle Manager

Fujifilm; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

FUJIFILM Australia is seeking a strategic and hands-on Consumer Growth & Lifecycle Manager to build our consumer growth and lifecycle marketing capability in Australia. You’ll create the strategy, journeys, automation and measurement framework that defines how we engage consumers going forward.

You’ll turn data into engaging experiences that boost engagement, loyalty, advocacy and long-term value, reporting to Head of Marketing.

Qualifications

• Five or more years’ experience across CRM, lifecycle marketing, or growth marketing.
• Experience with audience segmentation and personalised journeys.
• Strong analytical capability and data-driven decision making.
• Knowledge of privacy legislation and email marketing compliance.
• Experience in consumer electronics/retail or premium brands would be valued.

Responsibilities

• Build the annual CRM and lifecycle marketing strategy.
• Create end-to-end consumer journeys across acquisition to win-back.
• Design audience segmentation and personalised experiences.
• Build automated email and SMS programs.
• Establish reporting frameworks and dashboards to show impact.
• Collaborate with marketing, e-commerce, and agency partners.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Consumer engagement

Growth marketing

Education

Marketing degree or diploma

Tools

HubSpot

Klaviyo

Job description

Don't inherit a finished CRM program. Build what comes next.

This is a unique opportunity to shape how Fujifilm builds meaningful, long-term relationships with its consumers.

We're looking for a strategic and hands-on Consumer Growth & Lifecycle Manager to build our consumer growth and lifecycle marketing capability. Rather than stepping in to manage an established program, you'll have the opportunity to create the strategy, journeys, automation and measurement framework that will define how we engage consumers into the future.

You'll turn consumer data and behavioural insights into experiences that increase engagement, loyalty, advocacy and long-term consumer value, while delivering measurable commercial impact. The role sits within FUJIFILM Australia's Electronic Imaging & Optical Devices division and reports to the Head of Marketing.

Job Description

The opportunity:

This role is for someone who enjoys building. You'll have the scope to establish a connected consumer growth and engagement ecosystem, including:

• A clear CRM and lifecycle marketing strategy
• End-to-end consumer journeys across acquisition, onboarding, engagement, advocacy, retention and win-back
• Meaningful audience segmentation and personalisation
• Automated email and SMS programs
• Product registration and post-purchase engagement journeys
• Reporting frameworks and dashboards that demonstrate consumer and commercial impact
• A strong test-and-learn culture focused on continuous improvement

You won't simply maintain what already exists. You'll identify the opportunity, set the direction and bring it to life.

What you'll do:

Build the consumer growth strategy -Own and develop the annual CRM and lifecycle marketing strategy, aligned with Fujifilm's brand and commercial objectives. You'll design consumer journeys, establish audience segmentation frameworks and identify opportunities to create more relevant, personalised experiences.

Create intelligent consumer journeys -Design and optimise communications across the consumer lifecycle, from first interaction and product registration through to education, engagement, advocacy, retention and re-engagement. You'll build automated programs spanning welcome journeys, new-product education, promotional offers, consumer preferences, VIP engagement, re-engagement and win-back activity.

Bring campaigns to life -Build, deploy and optimise email, SMS and automated consumer communications. Working closely with the marketing team, you'll connect CRM activity with brand campaigns, product launches, events, cashback promotions, seasonal initiatives and other key projects.

Turn data into action -Establish the reporting frameworks and dashboards needed to measure engagement, conversion, retention and business impact. You'll translate performance data into clear, actionable recommendations that improve consumer journeys and identify new growth opportunities.

Champion the consumer -Use consumer insights and behavioural data to continuously improve the end-to-end experience. You'll collaborate with marketing, e-commerce, direct-to-consumer teams and agency partners to create a more consistent and valuable experience across every touchpoint.

Desired Skills and Experience

What you'll bring:

• You're both a strategic thinker and a hands-on operator. You can see the future state, create a practical roadmap and then roll up your sleeves to make it happen.
• Five or more years’ experience across CRM, lifecycle marketing, marketing automation, consumer engagement or growth marketing
• Experience using platforms such as HubSpot, Klaviyo or similar
• A strong understanding of consumer segmentation, lifecycle journeys and personalised marketing
• Experience developing and executing automated consumer communication programsStrong analytical capability and confidence interpreting campaign performance
• Excellent project and stakeholder management skills
• Knowledge of privacy legislation and email marketing compliance
• Strong commercial and financial acumen
• Experience managing budgets
• A degree or diploma with a marketing or business
• Experience within consumer electronics, retail, technology, e-commerce or a premium brand environment would be highly regarded.
• An interest in photography would be a welcome bonus.

What will help you thrive:

You'll be curious, commercially minded and motivated by progress. You'll combine creativity with analytical thinking and bring exceptional attention to detail, strong organisation and the ability to influence stakeholders.

Most importantly, you'll be excited by the opportunity to build something meaningful, establish best practice and leave a lasting impact on how Fujifilm understands, engages and grows its community. The role calls for a dynamic, creative and hard-working individual with strong communication, planning and interpersonal skills.

Fujifilm celebrates diversity and we are committed to having a culture as diverse as our company and its products. Difference is valued and celebrated as it is what helps us innovate. We are an equal opportunity employer and treat all employees and potential employees fairly. Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us, and we will be happy to assist.

For this role, only those candidates with the eligible right to work in Australia will be considered.

FUJIFILM Australia kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.