CRM & Email Lifecycle Automation Specialist

Citation Ltd.; Sydney; On-site; AUD 100,000 - 135,000; Full time

Benefits offered by this job

Flexible working

Parental leave up to 16 weeks

Volunteer day leave

Birthday day off

Job summary

Citation Group is seeking a Marketing Automation Specialist to join our Sydney-based team. You’ll design and optimize Pardot journeys, align with Salesforce and HubSpot, and drive B2B lifecycle programs from acquisition through post-sale nurture.

You’ll build end-to-end webinar programs, manage campaigns, test and deploy emails, and collaborate with Sales and Operations to improve engagement and pipeline influence while maintaining data quality and governance.

Qualifications

• 3+ years hands-on Pardot build experience (Engagement Studio, automation rules, dynamic content and segmentation).
• Proven record building and running B2B lifecycle programs, including post-sale client journeys.
• Confidence working autonomously from a brief and advising stakeholders on lifecycle best practice.
• Working knowledge of Salesforce CRM sync and campaign attribution, plus webinar program builds (Zoom, ON24 or GoTo integrations).
• Strong HTML email and landing page skills with knowledge of deliverability and Spam Act 2003 compliance.
• Bonus points for HubSpot experience, Pardot or HubSpot certifications, nurture copywriting, or a B2B SaaS or professional services background (HR, payroll or compliance especially).

Responsibilities

• Building and running prospect nurture and cross-sell journeys, primarily in Pardot with Salesforce and HubSpot support.
• Setting up end-to-end webinar programs – registration, reminders, attendee and no-show follow-up, and post-event nurture – integrated with our webinar platform
• Building, testing and deploying campaign emails, and managing segmentation and lists
• Taking a brief, challenging it where needed, and recommending improvements to journey design, cadence and content
• Setting up journey reporting on engagement, conversion and pipeline influenced
• Maintaining data quality, naming conventions and journey maps, and documenting your builds so our internal team can run them

Skills

Pardot

Lifecycle marketing

Autonomy

Salesforce sync

Webinar program builds

HTML email

Landing pages

Deliverability/Spam Act

HubSpot experience

Tools

Pardot

Salesforce

HubSpot

Zoom

ON24

GoTo

Job description

Citation Group is seeking a Marketing Automation Specialist to join our Sydney-based team. You’ll design and optimize Pardot journeys, align with Salesforce and HubSpot, and drive B2B lifecycle programs from acquisition through post-sale nurture.

You’ll build end-to-end webinar programs, manage campaigns, test and deploy emails, and collaborate with Sales and Operations to improve engagement and pipeline influence while maintaining data quality and governance.