CRM & Email Automation Specialist - Part time 3 days per week

Citation Ltd.; North Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working

Parental leave up to 16 weeks

Extra day off on birthday

Employer of Choice recognition

Collaborative office locations

Job summary

Citation Group is seeking a collaborative Marketing Automation Specialist to join our team in Australia. You’ll build and optimise B2B lifecycle programs using Pardot, Salesforce and HubSpot, creating end-to-end journeys, emails, and webinar workflows across brands.

You’ll work with Sales, Operations and Marketing leaders to improve engagement, data quality and campaign effectiveness, while staying compliant with deliverability and privacy standards.

Qualifications

• 3+ years hands-on build experience in Pardot, including Engagement Studio and segmentation.
• Proven record building B2B lifecycle programs, including post-sale journeys.
• Able to work autonomously from brief and advise stakeholders on best practices.
• Familiar with Salesforce sync, campaign attribution and webinar builds.

Responsibilities

• Build and run prospect nurture and cross-sell journeys, primarily in Pardot.
• Set up end-to-end webinar programs – registration, reminders and follow-up.
• Create and test campaign emails, manage segmentation and lists.
• Suggest improvements to journey design, cadence and content.
• Set up journey reporting on engagement, conversion and pipeline influence.
• Maintain data quality, naming conventions and journey maps.

Skills

Pardot

Engagement Studio

Salesforce

HubSpot

Email marketing

HTML emails

Lifecycle marketing

B2B SaaS

Webinar platforms

Tools

Zoom

ON24

GoTo

HubSpot

Job description

Who is Citation Group?

At Citation Group we bring together real-world HR, Safety, Legal and Certification expertise along with adaptable workforce management and payroll technology – helping businesses run with confidence every day.

Our team is excited to be growing fast, dreaming big, and doing good things for businesses across Australia, New Zealand, Canada and the UK. With a UK parent company that is Private Equity backed, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

Want to know more about us visit our website www.citationgroup.com.au.

What will you be responsible for?

This role sits as part of our Marketing team and will work in close collaboration with our Marketing team leaders. You’ll work on campaigns across all our brands and interact cross-functionally with Sales and Operations.

Your key activities in this role will be:

• Building and running prospect nurture and cross-sell journeys, primarily in Pardot with Salesforce and HubSpot support
• Setting up end-to-end webinar programs – registration, reminders, attendee and no-show follow-up, and post-event nurture – integrated with our webinar platform
• Building, testing and deploying campaign emails, and managing segmentation and lists
• Taking a brief, challenging it where needed, and recommending improvements to journey design, cadence and content
• Setting up journey reporting on engagement, conversion and pipeline influenced
• Maintaining data quality, naming conventions and journey maps, and documenting your builds so our internal team can run them

Our ideal candidate?

We’re on the hunt for an individual who is collaborative, highly-communicative, a problem-solver and brings a positive attitude to the workplace every day.

• 3+ years’ hands-on build experience in Pardot, including Engagement Studio, automation rules, dynamic content and segmentation
• A proven record building and running B2B lifecycle programs, including post-sale client journeys – not just acquisition
• Confidence working autonomously from a brief and advising stakeholders on lifecycle best practice
• Working knowledge of Salesforce CRM sync and campaign attribution, plus webinar program builds (e.g. Zoom, ON24 or GoTo integrations)
• Strong HTML email and landing page skills, with a solid grasp of deliverability and Spam Act 2003 compliance
• Bonus points for HubSpot experience, Pardot or HubSpot certifications, nurture copywriting, or a B2B SaaS or professional services background (HR, payroll or compliance especially)

Why join Citation Group?

We have each other’s backs. We’re aligned, communicative, high-performing and proud to work together.

Our Purpose, Vision, Mission and Values are foundational to everything we do. When you join our team, you’ll experience a workplace that values you as an individual and actively engages to bring you into the fold’, contribute to your career growth and set you up for success, in work and life. We don’t do micro-management – we hire grown-ups who are trusted to get stuff done.

When you join Citation Group, you’ll experience what it’s like working for an Employer of Choice – we’ve been named 9 years running. We’re big on flexible working and its benefits because we want you to experience work/life harmony. Our office locations are contemporary and created for collaboration, creativity and customer-care.

We believe you are our ultimate brand ambassador and we love to reward employees for their contribution; even a trip to Bali – just sayin’! We offer all the Leaves; access up to 16 weeks of paid parental leave, volunteer day leave and no one likes working on their birthday – get an extra day off!

We’re in a big growth phase so if you’re ready to thrive in an environment that thinks big & bold, celebrates wins and delivers on promises – come join us!

Applicants must have full legal rights to work in Australia with no restrictions.