CRM & eCommerce Coordinator

SkinKandy; Maroochydore; On-site; AUD 60,000 - 80,000; Full time

Benefits offered by this job

Staff discounts across our range

Learning and development opportunities

Vibrant head office culture on the Sun

Global expansion on the horizon

Job summary

SkinKandy, Australia’s leading body piercing and jewellery brand, seeks a CRM & eCommerce Coordinator to join the Marketing team. You will execute CRM and eCommerce strategies across email, SMS and our Shopify store, coordinating campaigns, managing customer journeys and analysing performance to boost engagement and retention.

This hands-on role blends creative and technical work, reporting to the eCommerce & Omnichannel Manager, with opportunities to shape digital customer experiences on a

Qualifications

• Experience in CRM, eCommerce or digital marketing coordination.
• Experience working with Shopify or another leading eCommerce platform.
• Exposure to Salesforce Marketing Cloud or a similar CRM platform (highly regarded).
• Understanding of email marketing, SMS campaigns and customer segmentation.
• Strong organisational skills with the ability to manage multiple deadlines.

Responsibilities

• Build, test and deploy engaging email, SMS and automated customer journey campaigns.
• Create and manage customer segments and audience lists.
• Support ongoing optimisation of customer lifecycle journeys.
• Coordinate campaign assets, approvals and deployment schedules.
• Monitor campaign performance and provide insights to improve future results.

Skills

CRM coordination

eCommerce coordination

Email marketing

Audience segmentation

Shopify experience

Analytics

Tools

Shopify

Salesforce Marketing Cloud

Job description

Join Australia and New Zealand's leading body piercing and jewellery brand

At SkinKandy, we’re all about helping people express themselves with confidence. As ANZ's leading body piercing and jewellery retailer, we’re passionate about delivering an exceptional customer experience; whether that’s in one of our stores or through our growing online presence.

We’re looking for a highly organised and detail‑oriented CRM & eCommerce Coordinator to join our Marketing team. This is an exciting opportunity for someone who enjoys combining creativity, technology and data to deliver engaging customer experiences and drive online growth.

If you’re passionate about digital marketing, customer journeys and eCommerce, this is the role for you.

About the Role:

Reporting to the eCommerce & Omnichannel Manager, you’ll play an integral role in executing our CRM and eCommerce strategy across email, SMS and our online store.

You’ll coordinate campaigns, manage customer journeys, maintain our Shopify website, support product launches and analyse campaign performance to continually improve customer engagement, conversion and retention.

This is a hands‑on role for someone who enjoys both the creative and technical sides of digital marketing.

What you’ll be doing:

CRM and Loyalty

• Build, test and deploy engaging email, SMS and automated customer journey campaigns.
• Create and manage customer segments and audience lists.
• Support the ongoing optimisation of customer lifecycle journeys.
• Coordinate campaign assets, approvals and deployment schedules.
• Monitor campaign performance and provide insights to improve future results.

eCommerce

• Maintain website content, product information, pricing and merchandising.
• Coordinate online product launches and promotional campaigns.
• Ensure all website updates are accurate, engaging and aligned with brand standards.
• Complete quality assurance across website content and customer journeys.
• Support ongoing website optimisation and customer experience improvements.

Reporting and Insights

• Produce regular CRM and eCommerce performance reports.
• Monitor campaign engagement, customer behaviour and online sales performance.
• Identify trends and opportunities to improve customer engagement and conversion.

Who you are:

You are someone who thrives in a fast‑paced environment, enjoys solving problems and takes pride in getting the details right.

You’ll bring:

• Experience in CRM, eCommerce or digital marketing coordination.
• Experience working with Shopify or another leading eCommerce platform.
• Exposure to Salesforce Marketing Cloud or a similar CRM platform (highly regarded).
• An understanding of email marketing, SMS campaigns and customer segmentation.
• Strong organisational skills with the ability to manage multiple deadlines.
• Excellent attention to detail and quality assurance skills.
• Strong analytical skills and confidence interpreting campaign and website performance data.
• Excellent written communication and collaboration skills.

You’ll be right at home if you:

• Enjoy working with both creativity and data.
• Are proactive, organised and solutions‑focused.
• Take ownership of your work and strive for continuous improvement.
• Thrive in a collaborative, fast‑moving environment.

What you will receive in return:

At SkinKandy, you’ll join a passionate and supportive team where your ideas are valued, your growth is encouraged and every day brings something different. We are growing FAST with international expansion on the horizon, so this really is the opportunity for you to leave your mark on the industry on a global stage!

• Work with Australia’s leading body piercing and jewellery brand.
• Be part of a collaborative, innovative marketing team.
• Staff discounts across our jewellery and piercing range.
• Ongoing learning and development opportunities.
• A vibrant head office culture on the Sunshine Coast.
• The opportunity to make a genuine impact on our digital customer experience.

If you’re ready to help shape the online experience for thousands of SkinKandy customers, we’d love to hear from you.