Creative Social Media Lead: Content & Creator Partnerships

Just Cuts; Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

Just Cuts is seeking a creative Social Media Specialist to lead strategy, content creation and partnerships across Just Cuts and Justice Haircare. You will own the content calendar, shoot and edit content, manage communities, and build influencer collaborations from Sydney salons to national campaigns.

You’ll work with the marketing team to craft engaging, performative social content that drives brand growth, awareness and online sales.

Qualifications

• 3-5 years' experience in social media marketing, content creation or a similar role.
• Strong portfolio of social media content demonstrating creativity, technical skills and results.
• Hands-on experience shooting, editing and producing short-form video and photography.
• Confidence with Instagram, TikTok, Canva, CapCut and scheduling/analytics tools.
• Experience managing business social media accounts and developing content strategies.
• Strong copywriting skills and ability to adapt tone to audiences/brands.
• Experience developing influencer or brand partnerships and negotiating usage rights.
• Comfort on camera and brand representation.
• Excellent organisational skills and ability to manage multiple campaigns and deadlines.
• Experience in beauty, haircare, retail, lifestyle or franchise brands would be highly regarded.

Responsibilities

• Create content that stands out across reels, TikTok, photography, video and written formats.
• Own our social channels by drafting strategy, content calendar and day-to-day activity.
• Manage community interactions including comments and messages.
• Bring campaigns to life for product launches, events and national campaigns.
• Build creator partnerships and negotiate usage rights.
• Grow brand collaborations and user-generated content initiatives.
• Support franchise network with a content library and local guidance.
• Collaborate with performance marketing to boost top content and creator ads.
• Capture on-site content across Sydney, events and activations.
• Report monthly on reach, engagement and impact on salon visits and online sales.

Skills

Social media strategy

Content creation

Video editing

Canva

CapCut

Influencer partnerships

Tools

Canva

CapCut

Analytics tools

Scheduling tools

Job description

Just Cuts is seeking a creative Social Media Specialist to lead strategy, content creation and partnerships across Just Cuts and Justice Haircare. You will own the content calendar, shoot and edit content, manage communities, and build influencer collaborations from Sydney salons to national campaigns.

You’ll work with the marketing team to craft engaging, performative social content that drives brand growth, awareness and online sales.