Creative Performance Lead

Hustle; Newcastle; Remote; AUD 90,000 - 130,000; Full time

Job summary

Hustle in Australia is seeking a Creative Strategist who turns customer insights into hooks and stories for social and paid content. You will own creative strategy for an established skincare brand, shaping concepts across campaigns, briefs, and production teams.

You’ll guide creators, run Meta ads, test formats, and use AI tools to accelerate learning. If you thrive on data-driven storytelling and cross-functional collaboration, this is your role.

Qualifications

• Proven ability to develop social campaign concepts and creative strategy.
• Hands-on experience building and running Meta ads.
• Strong instincts for hooks and storytelling.
• Ability to write clear briefs and guide creatives.
• Experience collaborating with creators or production teams.

Responsibilities

• Translate insights and product benefits into testable content hooks.
• Brief and coordinate creators, designers and editors across formats.
• Build and optimize Meta ads, analyze resonance and apply learnings.
• Experiment with formats, messaging, and AI-assisted tools.

Skills

Creative strategy

Social campaign concepts

Meta ads

Hooks & storytelling

Brief writing

Creative direction

Tools

Meta Ads Manager

Job description

Creative Strategist | Social & Paid Content

Premium skincare brand | Full-time | Sydney preferred | Remote within Australia considered

Applicants must currently be based in Australia

Sponsorship available for the right candidate. Experience across UK or US markets is preferred.

Your saved folder is full of ads. You have opinions on all of them.

The hook you would’ve changed. The product demo you watched three times. The concept you’re convinced could work brilliantly for another brand.

Sound familiar? Keep reading.

We’re partnering with an established Australian premium skincare brand looking for a Creative Strategist who gets excited about turning fresh ideas into content that makes people stop, watch and shop.

You’ll have established products, customer insights, advertising investment and creative production support. Bring your ideas and the curiosity to see how far they can go.

What You’ll Get Stuck Into

Finding the next great idea

Turn customer insights, product benefits and cultural trends into hooks, scripts and concepts worth testing.

Bringing it to life

Brief and guide creators, designers and editors across UGC, founder-led videos, product demos, testimonials and statics.

Putting your ideas to work

Build and run Meta ads, see what resonates and use those insights to shape the next round of creative.

Testing, learning, going again

Try a different opening. Switch the format. Explore a new angle. Build on the winners and keep moving when an idea doesn’t land.

Getting curious with AI

Explore tools that help with research, scripting, content production and faster experimentation.

A Little About You

You might be a Creative Strategist, Social Strategist or Social Media Manager who’s ready to take greater ownership of the ideas and their impact.

You’ll Bring

• Experience personally developing social campaign concepts and creative strategy.
• Some hands-on experience building and running Meta ads.
• Strong instincts for hooks, storytelling and what makes people pay attention.
• Confidence writing briefs and giving clear creative direction.
• Experience working with creators, designers or production teams.
• Initiative to back an idea, openness to feedback and resilience when it’s time to rethink it.

Agency experience would be especially relevant, along with work across product-based brands. Beauty, skincare, wellness, fashion and broader eCommerce backgrounds are all welcome.

Creative strategy is the priority.

You should be comfortable working in Meta Ads Manager, with support available to deepen your technical and analytical skills.

Why this one?

• Take ownership of creative strategy for an established premium brand.
• Work with content and design resources to bring your ideas to life.
• Partner with a supportive Head of Marketing who brings strong analytical expertise.
• Have room to experiment with formats, messaging and AI tools.
• See the connection between your creative ideas and business growth.

You must currently be based in Australia. Sydney is preferred, with remote applicants across Australia considered.