Copywriter (Web)

Experis Australia; City of Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

ManpowerGroup partners with a leading Higher Education organisation to recruit an experienced Web Content Writer for a large-scale website redevelopment project. You will craft and optimise content to improve user experience, support strategic goals, and boost search performance across a complex digital environment.

Working with the Web Lead and subject matter experts, you’ll create content from scratch, repurpose existing material, and ensure copy aligns with brand, SEO, and editorial standards

Qualifications

• Strong background in copywriting and digital content creation.
• Experience writing for large, complex websites within enterprise-scale organisations.
• Experience supporting website redevelopments, restructures or digital transformation projects.
• Strong understanding of web writing principles and user-centred content design.
• Hands-on experience with SEO and content optimisation, including SEMrush or similar tools.
• Solid understanding of information architecture and how content supports navigation and user experience.
• Experience working with multiple stakeholder groups and managing content approvals.
• Ability to interpret complex information and transform it into clear, engaging digital content.

Responsibilities

• Write, rewrite and optimise web content as part of a major website redevelopment.
• Create audience-focused content from source material and stakeholder input.
• Repurpose and refine existing content to support new information architecture and user journeys.
• Ensure all content aligns with brand guidelines, editorial standards, SEO and AEO requirements.
• Collaborate with subject matter experts, publishers and digital stakeholders to review and approve content.
• Apply SEO best practices and use tools such as SEMrush to optimise content performance.
• Support content design and information architecture outcomes through effective content organisation and structure.
• Track tasks and progress through Asana.

Skills

Copywriting

Web content creation

SEO knowledge

Stakeholder management

Information architecture understanding

Content optimisation

Tools

SEMrush

Asana

Job description

We're partnering with a leading organisation in the Higher Education sector to recruit an experienced Web Content Writer for a large-scale website redevelopment project.

This is a unique opportunity to join a dedicated digital transformation team undertaking a complete website restructure. You'll play a key role in creating and optimising content that improves user experience, supports strategic objectives, and enhances search performance across a complex digital environment.

Working closely with the Web Lead, digital teams and subject matter experts, you'll create new content from scratch, repurpose existing content, and ensure all copy is clear, engaging and aligned to best practice web writing principles.

Key Responsibilities

• Write, rewrite and optimise web content as part of a major website redevelopment.
• Create audience-focused content from source material and stakeholder input.
• Repurpose and refine existing content to support new information architecture and user journeys.
• Ensure all content aligns with brand guidelines, editorial standards, SEO and AEO requirements.
• Collaborate with subject matter experts, publishers and digital stakeholders to review and approve content.
• Apply SEO best practices and use tools such as SEMrush to optimise content performance.
• Support content design and information architecture outcomes through effective content organisation and structure.
• Track tasks and progress through Asana.

About You

• Strong background in copywriting and digital content creation.
• Proven experience writing for large, complex websites within enterprise-scale organisations.
• Demonstrated experience supporting website redevelopments, restructures or digital transformation projects.
• Strong understanding of web writing principles and user-centred content design.
• Hands-on experience with SEO and content optimisation, including SEMrush or similar tools.
• Solid understanding of information architecture and how content supports navigation and user experience.
• Experience working with multiple stakeholder groups and managing content approvals.
• Ability to interpret complex information and transform it into clear, engaging digital content.

Highly Regarded

• Experience within Higher Education.
• Experience writing for government, insurance, or other complex and highly regulated environments.
• Experience creating content for organisations with diverse local and international audiences.

This role would suit a content specialist who understands the connection between great web content, user experience, information architecture and SEO, and who enjoys working on large-scale digital transformation initiatives.

ManpowerGroup is committed to being a Diversity Confident Recruiter and encourages applications from people from a diverse range of backgrounds, including people with a disability. Please indicate your preferred method of communication in your resume and please let us know if you require any reasonable adjustments should you be contacted for an interview.

Aboriginal and Torres Strait Islander people are encouraged to apply.