Content Designer

Queensland Ambulance Service; City of Brisbane; On-site; AUD 85,000 - 110,000; Full time

Job summary

Queensland Ambulance Service is seeking a Content Designer to contribute to accessible, audience-focused content across websites, intranet and email channels. You will provide guidance on digital publishing, UX, and use analytics to improve content performance and usability.

The role involves collaboration with business areas to review, migrate and redesign content as part of an intranet redevelopment project, supporting high-quality digital communication outcomes.

Qualifications

• Experience creating high-quality, user-centred digital content.
• Strong communication and interpersonal skills with stakeholders.
• Experience using CMS and web analytics tools.
• Ability to work independently and manage priorities.
• Use digital insights to evaluate content and optimise UX.
• Attention to detail to ensure accessibility and accuracy.

Responsibilities

• Develop and optimise accessible, audience-focused content across websites, intranet and email.
• Provide advice on digital publishing and UX.
• Use analytics to improve content performance and usability.
• Collaborate with business areas to review, migrate and redesign content for intranet redevelopment.
• Partner with multidisciplinary team to deliver high-quality digital communications.

Skills

User-centred content

Accessibility & usability

Stakeholder collaboration

Content analytics

Digital publishing systems

Attention to detail

Education

Relevant qualification

Tools

SharePoint

Squiz Matrix

GovCMS

Google Analytics

Job description

As the Content Designer, you will contribute to the development and optimisation of accessible, audience-focused content across websites, intranet and email channels. You will provide advice on digital publishing and user experience and use analytics and insights to improve content performance and usability. The role also contributes to the enhancement online channels by working closely with business areas to review, migrate and redesign content as part of an intranet redevelopment project.

Working within a collaborative, multidisciplinary team of communicators, you will partner with business areas across the department to deliver high-quality, best-practice digital communication outcomes.

We are seeking applicants who can demonstrate the following key attributes:

• Demonstrated experience creating high-quality, user-centred digital content, with a strong focus on accessibility, usability and audience needs.
• Well-developed communication and interpersonal skills, with the ability to work with stakeholders to gather content and business requirements from stakeholders of all levels.
• Experience using:
  • content management systems and web publishing platforms, such as SharePoint, Squiz Matrix, GovCMS and/or other enterprise systems.
  • corporate web writing guides such as Australian Government Style Manual.
  • web analytics tools and platforms, such as Google Analytics, Acquia Web Governance, Siteimprove or
• Demonstrated ability to work independently, while managing competing priorities and agreed timeframes.
• Demonstrated ability to use digital insights and performance data to evaluate content, identify opportunities for improvement, and optimise user experience.
• Strong attention to detail, with the ability to maintain quality standards, and ensure that content is accurate, accessible and fit for purpose.

Mandatory/Special conditions/Other requirements:

The following mandatory requirements, special conditions and/or other requirements apply to this role:

• The role may require occasional overtime, including evenings or weekends, by negotiation.

Qualifications

• While not mandatory, a relevant qualification is highly regarded.

Applications to remain current for 12 months.