Content Designer

Aspirante; City of Brisbane; Hybrid; AUD 81,000 - 115,000; Full time

Job summary

Aspirante is seeking an experienced Web Content Designer to join a large digital environment, shaping clear, accessible and customer-focused online content.

You’ll work within a multidisciplinary team to translate complex business requirements into simple, usable web content and solutions, while championing usability, accessibility and evidence-based content strategy. This opportunity is based in Brisbane CBD with two days remote work per week and a contract through March 2027.

Qualifications

• Strong experience writing, editing and publishing web content.
• Experience using Squiz or a similar enterprise CMS.
• Demonstrated experience in content design and customer-centred digital experiences.
• Strong knowledge of web accessibility, usability and content standards.
• Experience gathering, analysing and documenting business and user requirements.
• Ability to recommend content and digital solutions based on evidence and best practice.
• Experience using Google Analytics 4 or similar web analytics tools.
• Strong stakeholder engagement, influencing and negotiation skills.
• Experience presenting recommendations to senior stakeholders and delivery teams.
• Ability to confidently challenge requirements and advocate for the needs of users.
• Strong collaboration skills and the ability to coach or guide others in content best practice.

Responsibilities

• Write, edit and publish high-quality web content in line with established style, usability and accessibility standards.
• Design customer-centric content based on user needs, evidence and business objectives.
• Work closely with internal and external stakeholders to develop effective digital content solutions.
• Champion content design, editorial standards, accessibility and user experience best practice.
• Help optimise website content structures and information architecture.
• Use Google Analytics 4 and other data sources to identify opportunities and improve customer outcomes.
• Monitor, analyse and report on website usage and performance.
• Translate business requirements into practical, user-centred web solutions.
• Collaborate with designers, delivery teams and other digital specialists throughout the service design lifecycle.
• Influence and guide stakeholders on content design and digital best practice.

Skills

Content writing

Editing

Publishing

CMS experience

Content design

Accessibility

Usability

Requirements gathering

Data-driven insights

Stakeholder engagement

Google Analytics

Squiz

GA4

Tools

Squiz

Google Analytics 4

Job description

We’re looking for an experienced Web Content Designer to join a large digital environment, helping shape clear, accessible and customer‑focused online content.

You’ll work within a multidisciplinary team to improve digital experiences, translating complex business requirements into simple, usable web content and solutions.

• Brisbane CBD location, WFH 2 days per week
• Contract to March 2027 with possible extension
• Paying up to $71 per hour

What you’ll be doing

• Write, edit and publish high‑quality web content in line with established style, usability and accessibility standards.
• Design customer‑centric content based on user needs, evidence and business objectives.
• Work closely with internal and external stakeholders to develop effective digital content solutions.
• Champion content design, editorial standards, accessibility and user experience best practice.
• Help optimise website content structures and information architecture.
• Use Google Analytics 4 and other data sources to identify opportunities and improve customer outcomes.
• Monitor, analyse and report on website usage and performance.
• Translate business requirements into practical, user‑centred web solutions.
• Collaborate with designers, delivery teams and other digital specialists throughout the service design lifecycle.
• Influence and guide stakeholders on content design and digital best practice.

What we’re looking for You’ll ideally bring:

• Strong experience writing, editing and publishing web content.
• Experience using Squiz or a similar enterprise CMS.
• Demonstrated experience in content design and customer‑centred digital experiences.
• Strong knowledge of web accessibility, usability and content standards.
• Experience gathering, analysing and documenting business and user requirements.
• Ability to recommend content and digital solutions based on evidence and best practice.
• Experience using Google Analytics 4 or similar web analytics tools.
• Strong stakeholder engagement, influencing and negotiation skills.
• Experience presenting recommendations and insights to both senior stakeholders and delivery teams.
• Ability to confidently challenge requirements and advocate for the needs of users.
• Strong collaboration skills and the ability to coach or guide others in content best practice.

This is a great opportunity for a digital content professional who enjoys combining content design, analytics, stakeholder engagement and user experience to deliver better online services.

Applications are progressing quickly, with interviews expected shortly after applications close.