Digital Experience Lead - SEO, CRO & GEO

Publicis Groupe; Australia; Remote; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Wholeself program

Flexible public holidays

Global Marcel AI platform access

Learning & development programs (Marce

Job summary

Publicis Groupe Australia is seeking a Digital Experience Manager to lead SEO, GEO, and content strategies that drive measurable business outcomes for top brands.

You will own the strategic direction of integrated digital experience initiatives, combining data, audience insights, and emerging tech to improve discoverability and user experiences across SEO, CRO, and website optimization.

Qualifications

• SEO experience from an advertising or digital agency is preferred.
• Knowledge of Website Build technologies – HTML, XML, JavaScript, W3C, server maintenance.
• Hands-on knowledge of SEO tools such as Ahrefs, BrightEdge, Google Search Console, Analytics, ScreamingFrog and Rank Tracking Tools.
• General grasp of Content Management Systems (CMS).
• Experience in CRO platforms is a plus.

Responsibilities

• Develop, implement and optimise SEO strategies to achieve client objectives and drive measurable outcomes.
• Provide strategic consultancy across Digital Experience disciplines: Technical SEO, content strategy, analytics, CRO and GEO.
• Produce and execute integrated content and SEO strategies aligned to client goals.
• Monitor, analyse and optimise campaign performance to maximise ROI.
• Collaborate with cross-functional teams to deliver integrated digital marketing outcomes.
• Research and implement outreach and content promotion initiatives that support SEO performance.

Skills

SEO experience

HTML/XML/JavaScript basics

Analytics understanding

CMS knowledge

MS & Google Suite

Tools

Ahrefs

BrightEdge

Google Search Console

Google Analytics

ScreamingFrog

Rank Tracking Tools

Job description

Publicis Groupe Australia is seeking a Digital Experience Manager to lead SEO, GEO, and content strategies that drive measurable business outcomes for top brands.

You will own the strategic direction of integrated digital experience initiatives, combining data, audience insights, and emerging tech to improve discoverability and user experiences across SEO, CRO, and website optimization.