Communications Manager

Jurlique; Sydney; Hybrid; AUD 97,000 - 107,000; Full time

Benefits offered by this job

Hybrid working arrangements

Annual product allowance plus generous

product and treatment discounts

Ongoing learning and development

Annual volunteer day

Employee Assistance Program

Flare Perks and discounts

Recognition programs

Regular team events

Career growth opportunities

Job summary

Jurlique is seeking a Communications Manager to join our Brand Marketing team. You will lead storytelling, media relations, influencer engagement and brand partnerships across western markets, collaborating with Marketing, Creative, Digital and external agencies to amplify Jurlique's Seed to Skin heritage.

Reporting to the Head of Global Communications, PR & CSR, you will develop and execute communications strategies that boost brand awareness, strengthen reputation and deepen consumer

Qualifications

• Experience in communications, public relations or brand marketing.
• Proven media relations and PR program management.
• Strong influencer/partnership management with a creator network.
• Excellent written storytelling and content development.
• Strong project management and organisational capabilities.

Responsibilities

• Develop and execute integrated communications plans aligned to brand and commercial objectives.
• Manage Jurlique's public relations program with agencies.
• Build relationships with media, journalists and editors.
• Identify earned media opportunities to strengthen brand awareness.
• Prepare press materials and corporate communications.
• Lead influencer engagement and campaigns.
• Manage relationships with influencers, ambassadors and partners.
• Evaluate campaign performance and optimize.
• Develop brand storytelling assets for launches.
• Coordinate events and activations for product launches.

Skills

Media relations

Influencer management

Brand marketing

Storytelling

Project management

Stakeholder management

Written communication

Collaboration

Job description

About Jurlique

Founded in the pristine Adelaide Hills in 1985, Jurlique has been pioneering natural skincare for nearly four decades. Our iconic range is powered by botanicals grown on our own biodynamic farm and crafted locally in South Australia. We combine nature's transformative power with advanced skin science through our unique Seed to Skin journey.

Salary: $97,000.00 - $107,000.00

Job Type: Permanent - Full Time

Location: Hybrid

Job Category: Marketing

About Jurlique

Founded in the pristine Adelaide Hills in 1985, Jurlique has been pioneering natural skincare for nearly four decades. Our iconic range is powered by botanicals grown on our own biodynamic farm and crafted locally in South Australia. We combine nature's transformative power with advanced skin science through our unique Seed to Skin journey.

As a values-driven business, we are committed to bringing the life-force of nature to our customers while creating a collaborative, supportive and high-performing workplace. At Jurlique, we help our people unlock their natural expertise and flourish in their careers.

Come for Nature, Stay to Flourish.

At Jurlique, we celebrate diversity in all its forms and believe different backgrounds, experiences and perspectives help us grow, innovate and succeed together. We strive to ensure every team member feels valued, supported and empowered to flourish.

Job Description

About the Role

Are you a passionate communications professional who thrives on storytelling, media relations, influencer engagement and brand building?

We’re looking for a Communications Manager to join our Brand Marketing team and play a key role in amplifying Jurlique's brand presence across western markets earned media, influencers, partnerships and consumer communications.

Reporting to the Head of Global Communications, PR & CSR, you will lead the development and execution of communications strategies that drive brand awareness, strengthen reputation and deepen engagement with consumers, media and key stakeholders. Working closely with Marketing, Creative, Digital, Retail and external agency partners, you will bring our brand stories to life across multiple touchpoints.

Salary Range: $97,000 to $107,000 + Superannuation, based on experience.

Location: Can be based in either office Sydney NSW or Adelaide SA (Mount Barker).

This is a highly collaborative role suited to a communications professional who enjoys balancing strategy and execution while building strong relationships internally and externally.

Key Responsibilities

Communications & Public Relations

• Develop and execute integrated communications plans aligned to brand and commercial objectives.
• Manage Jurlique's public relations program in partnership with external agencies.
• Build and maintain relationships with media, journalists, editors and industry contacts.
• Identify and secure earned media opportunities that strengthen brand awareness and reputation.
• Prepare press releases, media materials, briefing documents and corporate communications.

Influencer & Brand Partnerships

• Lead the influencer engagement program, including identification, onboarding and management of talent partnerships.
• Develop influencer and advocate campaigns that drive awareness, engagement and brand credibility.
• Manage relationships with key influencers, creators, ambassadors and strategic partners.
• Evaluate campaign performance and provide recommendations for continuous improvement.

Brand Storytelling & Content

• Support the development of compelling brand stories and messaging across campaigns, product launches and corporate initiatives.
• Collaborate with internal teams to ensure consistency of brand communication across all channels.
• Develop communications assets and toolkits to support marketing initiatives and key launches.
• Identify opportunities to elevate Jurlique's unique Seed to Skin story and biodynamic farming heritage.

Events & Activations

• Support the planning and delivery of media, influencer and brand events.
• Coordinate communications activities for key product launches and campaigns.
• Support Farm-based experiences, tourism initiatives and brand immersion opportunities.
• Manage event communications, guest engagement and post-event reporting.

Stakeholder & Agency Management

• Manage communications agency partners and ensure delivery of agreed objectives.
• Collaborate with internal stakeholders across Marketing, Retail, Digital and Commercial teams.
• Provide communications guidance and support for business initiatives and key brand projects.
• Monitor industry trends, competitor activity and emerging opportunities within the beauty and wellness landscape.
• Support the Farm and Tourism team and work closely with Tourism partners

About You

Desired Skills and Experience

We're looking for a commercially minded communications professional who is passionate about building brands, cultivating relationships and creating meaningful consumer engagement.

You’ll bring:

• Experience in communications, public relations, brand marketing or a related discipline.
• Proven experience managing media relations and PR programs.
• Strong influencer and partnership management experience with ideally having an extensive network and knowledge of the creator market.
• Excellent written communication, storytelling and content development skills.
• Strong project management and organisational capabilities.
• Confidence managing external agencies and stakeholders.
• Ability to balance strategic thinking with hands-on execution.
• Strong interpersonal skills with the ability to build trusted relationships.
• Experience within beauty, lifestyle, wellness, FMCG or consumer brands will be highly regarded.

Why Jurlique?

At Jurlique, we’re passionate about helping our people flourish. As an iconic Australian skincare brand with a global presence, we offer the opportunity to do meaningful work, grow your career, and be part of a collaborative team that values innovation, wellbeing and authenticity.

In addition to a supportive and flexible work environment, you’ll enjoy:

• Hybrid working arrangements
• Annual product allowance plus generous product and treatment discounts
• Ongoing learning and development opportunities
• Annual volunteer day to give back to your community
• Employee Assistance Program
• Flare Perks and discounts across a wide range of brands
• Recognition programs celebrating individual and team success
• Regular team events and wellbeing initiatives
• Opportunities for career growth within a global organisation

We value work-life balance and are committed to building a workplace where people feel supported, challenged and empowered to do their best work.

Our mindsets and behaviours are at the heart of our success and guide how we work every day.

Better Outcomes Together | Make It Happen | Do What's Right

A Place to Flourish

At Jurlique, we’re committed to creating a workplace where everyone feels they belong.

Ready to Flourish?

If you’re a creative and relationship-driven communications professional looking to make an impact with one of Australia’s most iconic skincare brands, we’d love to hear from you.

To learn more about Jurlique, visit www.jurlique.com.au

Come for Nature, Stay to Flourish.