Marketing Specialist

Jurlique; Sydney; Hybrid; AUD 75,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Product discounts

Annual product allowance

Volunteer day

EAP

Job summary

Jurlique is seeking a Marketing Specialist to join our ANZ team in a hybrid role, driving brand storytelling and consumer engagement across campaigns, content and activations. You will support product launches, retail activations and cross-functional initiatives with local and global colleagues.

The ideal candidate has 2-4 years in marketing, a relevant degree and a strong grasp of digital channels, with excellent stakeholder management and project skills to deliver compelling brand experiences.

Qualifications

• 2-4 years' experience in marketing, ideally within beauty, FMCG or consumer brands.
• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Experience supporting integrated marketing campaigns and product launches.
• Strong understanding of consumer marketing principles and digital channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Excellent attention to detail and stakeholder management capabilities.
• Ability to analyse campaign performance and translate insights into actions.
• Strong communication and collaboration skills.
• A proactive, adaptable mindset with a passion for learning and continuous improvement.

Responsibilities

• Plan and execute integrated marketing campaigns across digital, retail, CRM and eCommerce.
• Localise Global Brand Activation and Visual Merchandising for ANZ.
• Manage timelines, assets and deliverables for flawless execution.
• Collaborate with Senior Retail Designer for in-store experiences.
• Lead cross-functional meetings for alignment and delivery.
• Support product launches, retail activations and brand moments.
• Gather market insights to inform campaign planning.
• Coordinate secondary brand activations from concept to post-campaign review.

Skills

Marketing

Campaign management

Content planning

Stakeholder management

Digital channels

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM systems

Google Analytics

Job description

About Jurlique

Founded in the pristine Adelaide Hills in 1985, Jurlique has been pioneering natural skincare for nearly four decades. Our iconic range is powered by botanicals grown on our own biodynamic farm and crafted locally in South Australia. We combine nature's transformative power with advanced skin science through our unique Seed to Skin journey.

Salary: $75,000.00 - $85,000.00

Job Type: Permanent - Full Time

Location: Hybrid

Job Category: Marketing

As a values-driven business, we are committed to bringing the life-force of nature to our customers while creating a team-oriented, supportive, and results-driven workplace. At Jurlique, we help our people unlock their natural expertise and flourish in their careers.

If you're as passionate about natural skincare as we are, your next career move is clear, join Jurlique!

Job Description

About the Role

Are you a highly organised and creative marketing professional with a passion for brand storytelling and consumer engagement? We're looking for a Marketing Specialist to join our Marketing team in a dynamic hybrid role.

Salary: Up to $85,000 + Superannuation, depending on experience.

Reporting to the Head of Consumer Marketing, you’ll play a key role in bringing Jurlique’s global brand strategy to life across the ANZ region. Supporting the planning and execution of integrated marketing campaigns and consumer activations, you’ll help create engaging brand experiences that drive awareness, consideration, and customer connection.

This is a hands‑on role that combines campaign coordination, brand activation, content collaboration, and cross‑functional stakeholder management. Working closely with local and global teams, you’ll support product launches, retail activations, and consumer campaigns that strengthen Jurlique's brand presence across multiple touchpoints.

Key Responsibilities

Campaign & Brand Activation

• Support the planning and execution of integrated marketing campaigns across digital, retail, CRM and eCommerce channels.
• Coordinate the rollout and localisation of Global Brand Activation and Visual Merchandising playbooks for ANZ.
• Manage campaign timelines, assets and deliverables to ensure flawless execution.
• Partner with the Senior Retail Designer to deliver impactful visual merchandising, in-store experiences and consumer activations.
• Facilitate campaign WIPs and cross-functional meetings to ensure stakeholder alignment and project delivery.
• Support the planning and execution of new product launches, annual marketing conventions and key brand moments.
• Gather competitor and market insights to inform campaign planning and optimisation.
• Coordinate secondary brand activations from concept through to in-market execution and post-campaign review.

Content & Brand Support

• Assist in briefing and coordinating creative assets with internal creative partners.
• Ensure brand consistency across all consumer-facing channels and touchpoints.
• Support content planning and execution across social media, CRM and eCommerce.
• Help deliver compelling brand storytelling that aligns with campaign objectives and audience needs.

Cross-Functional Collaboration

• Assist in developing sales support tools and marketing collateral for product launches and activations.
• Partner with the Trade Marketing Manager to create ANZ campaign activation presentations.
• Coordinate with agencies, suppliers and internal stakeholders to deliver campaign objectives.
• Build strong relationships with country marketing teams to ensure activations are locally relevant and effectively executed.
• Support markets in developing marketing calendars aligned to launch and promotional schedules.
• Coordinate quarterly workshops with markets to gather feedback, share best practice and optimise future activations.
• Ensure markets are kept informed of updates to global activation plans.
• Support with Marketing convention planning.

Reporting & Insights

• Support campaign performance tracking, reporting and analysis.
• Assist in developing post-campaign reviews and key learnings.
• Gather market and consumer insights to support future marketing strategies.
• Contribute recommendations to improve campaign effectiveness and brand performance.

Project & Operational Support

• Maintain campaign trackers, timelines and marketing calendars.
• Support budget tracking and campaign administration.
• Assist with broader marketing projects and initiatives as required.

About You

Desired Skills and Experience

• 2-4 years' experience in marketing, ideally within beauty, FMCG or consumer brands.
• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Experience supporting integrated marketing campaigns and product launches.
• Strong understanding of consumer marketing principles and digital channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Excellent attention to detail and stakeholder management capabilities.
• Ability to analyse campaign performance and translate insights into actions.
• Strong communication and collaboration skills.
• A proactive, adaptable mindset with a passion for learning and continuous improvement.

Why Jurlique?

In exchange for your expertise and contribution, we offer the opportunity to play a key role in this South Australian born, international skincare brand. The role attracts access to a wide range of benefits:

• Hybrid work environment, 2 days in office and 3 days from home
• Product Discounts and Treatment Discounts
• Annual Product Allowance
• Service Recognition Vouchers
• Annual Volunteer Day to give back to your community
• Flare Perks, discounts with a wide range of brands
• Face-to-face and online training programs to build valuable skills, including communication, presenting and leadership
• Employee Assistance Program
• Great Place to Work Engagement Survey to help us deliver a flourishing workplace
• Annual Events to celebrate important and fun moments (International Women's Day, Self Care Day, Harmony Day, birthdays and more)
• Quarterly Mindset and Behaviour Awards to recognise our passionate and collaborative culture

We value work-life balance and support our employees to maintain a strong sense of personal wellbeing. We are also committed to developing our people and creating opportunities for growth, with a strong focus on promoting talent from within.

At Jurlique, our mindsets and behaviours are at the heart of our success. They define how we work and ensure we bring the best version of ourselves every day:

Better Outcomes Together | Make It Happen | Do What's Right

If you would like to learn more about us at Jurlique, please visit www.jurlique.com.au.

Come for Nature, Stay to Flourish.