Communications & PR Specialist

Peninsula Australia; Sydney; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Performance bonus

Enhanced leave

Profit sharing

MVP award

Career growth

Education support

Bright benefits

Wellness voucher

Social events

Job summary

Peninsula is seeking a Communications & PR Specialist in our Sydney office. This role will amplify press coverage, manage key media relationships, and expand our ANZ market presence.

You will lead media relations end-to-end, partner with business leaders to develop content calendars across PR, CRM, SEO, and client channels, and produce high-quality corporate content that supports brand visibility and growth.

Qualifications

• 2+ years in corporate communications, PR or growth marketing.
• Data-informed communication strategies through market and competitor insights.
• Strong project management with ability to juggle multiple priorities in fast-paced environments.
• Collaborative, adaptable work style with a can-do attitude.
• Innovation-driven mindset with focus on operational efficiency and high-impact results.

Responsibilities

• Lead media relations activities end-to-end from ideation to post-coverage analysis.
• Develop integrated content calendars with PR, CRM, SEO and client-facing channels.
• Produce corporate content: press releases, op-eds, executive quotes, case studies.
• Drive digital PR, website visibility, and backlink campaigns while managing social channels.
• Build strategic partnerships with industry bodies to expand the ANZ market presence.

Skills

Media relations

Content strategy

Project management

Collaboration

Proactiveness

Job description

At Peninsula, we’re proud to be aGreat Place to Workcertified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world's largestprivately-ownedbusiness services groups, we're a market leader in HR, Employment Relations, and Health & Safety advisory.

We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.

Join a market-leading global brand as a Communications & PR Specialist in our Sydney office. This role is a critical pillar of our growth and marketing team, allowing you to amplify press coverage, own key media relationships, and expand our market presence across the ANZ region.

What will your day look like?

• Lead media relations activities end-to-end, managing everything from creative ideation to comprehensive post-coverage analysis and executive reporting.
• Partner with internal business leaders to extract insights and develop integrated content calendars across PR, CRM, SEO, and client-facing channels.
• Produce high-quality corporate content including press releases, op-eds, executive quotes, and case studies that drives brand visibility and supports LLM training initiatives.
• Drive digital PR, website organic visibility, and backlink acquisition campaigns while overseeing owned social media channels to achieve target growth KPIs.
• Build and maintain strategic commercial partnerships with industry peak bodies to expand the company's market presence across the ANZ region.

At Peninsula, we’re proud to be aGreat Place to Workcertified company - our people stay because they are rewarded, valued, and trusted to make an impact. Backed by one of the world's largestprivately-ownedbusiness services groups, we're a market leader in HR, Employment Relations, and Health & Safety advisory.

We support tens of thousands of businesses in the ANZ Region to thrive - giving them the tools, advice and confidence to manage their people and safety right.

Join a market-leading global brand as a Communications & PR Specialist in our Sydney office. This role is a critical pillar of our growth and marketing team, allowing you to amplify press coverage, own key media relationships, and expand our market presence across the ANZ region.

What will your day look like?

• Lead media relations activities end-to-end, managing everything from creative ideation to comprehensive post-coverage analysis and executive reporting.
• Partner with internal business leaders to extract insights and develop integrated content calendars across PR, CRM, SEO, and client-facing channels.
• Produce high-quality corporate content including press releases, op-eds, executive quotes, and case studies that drives brand visibility and supports LLM training initiatives.
• Drive digital PR, website organic visibility, and backlink acquisition campaigns while overseeing owned social media channels to achieve target growth KPIs.
• Build and maintain strategic commercial partnerships with industry peak bodies to expand the company's market presence across the ANZ region.

What we’re looking for:

• Minimum of 2+ years of experience in a dedicated corporate communications, PR, or growth marketing role.
• Proven commercial acumen with the ability to conduct comprehensive market and competitor research to drive data-informed communication strategies.
• Exceptional project management skills as an organised self-starter who can autonomously juggle multiple corporate priorities in a fast-paced environment.
• A highly collaborative, adaptable work style with a strong "can-do" attitude and a commitment to continuous improvement.
• A solutions-focused mindset with a passion for innovation, operational efficiency, and a track record of delivering high-impact communication results.

Why join Peninsula:

You will be joining a global brand with local impact, offering strong career development opportunities across ANZ and beyond.

• Performance Bonus: Be rewarded for your personal results in this role.
• Enhanced Leave: Start with up to25 daysleave in your first year and earn more as your career grows—up to31 daysafter 5 years!
• Profit Sharing: Share in the success of the business with anannual bonus.
• Super Service & MVP Awards: Earn$1000and enjoy a day off as a reward for demonstrating our values.
• Career Pathways: Take your career further with a structured development path and opportunities to grow into management, training and beyond!
• Education Assistance Program: We support your professional development with ongoing education assistance.
• Bright Exchange: Access exclusive discounts on hundreds of products and services.
• Health & Wellness:Enjoy a $250 voucher, gym discounts, and more!
• Social Club:Enjoy monthly events to stay connected and have some fun along the way!

If you are an individual who thrives in providing guidance and advice, we want to hear for you.

At Peninsula,we careabout creating an inclusive workplace and celebrate diversity. We are proud to be an equal-opportunity employer.