Chief Commercial Leader, Media & Analytics Partnerships

Nielsen Holdings Plc; Lane Cove; On-site; AUD 350,000 - 550,000; Full time

Job summary

Nielsen is seeking an Executive Director, Commercial – Broadcasters, Publishers & Platforms to lead commercial strategy, revenue growth, and key industry partnerships across Australia and New Zealand. The role targets C-Suite engagement, multi-million dollar contracts, and cross-platform measurement initiatives.

The position focuses on driving growth, governance, and high-impact negotiations with broadcasters, publishers, and data partners, shaping Nielsen’s market leadership.

Qualifications

• Experience: 15+ years of commercial sales leadership experience within the media, data analytics, and advertising ecosystem.
• Commercial Expertise: Proven record of exceeding revenue targets, managing multi-million dollar portfolios, and negotiating enterprise contracts.
• Domain Knowledge: Deep expertise in linear and digital video audience measurement, cross-platform planning, digital activation, and ad intelligence.
• Stakeholder Management: Demonstrated capability in C-Suite relationship management, partner negotiation, and industry representation.
• Leadership: Strong track record in team building, performance management, and organizational leadership.

Responsibilities

• Drive overall commercial growth and revenue strategy for Nielsen's Media portfolio across Australia and New Zealand.
• Lead multi-million dollar contract negotiations, extensions, and renewals for primary audience measurement currency services.
• Implement sales discipline, pipeline management, and revenue forecasting across all account segments.
• Lead Nielsen’s response strategy for major competitive procurement processes, including RFIs, RFPs, and open market tenders.
• Negotiate complex commercial parameters, cost-efficiency frameworks, and KPI adjustments while preserving contract profitability and margin performance.
• Maintain C-level engagement with major media owners and broadcasters, including TVNZ, Sky NZ, Stuff NZ, NZME, Seven Network, Nine Network, Network Ten, ARN & SCA.
• Manage key industry relationships and licensing agreements with data partners such as TBG New Zealand, OzTAM Australia, Commercial Radio Australia, Radio Bureau New Zealand, IAB AU & NZ.
• Expand strategic commercial partnerships with programmatic ad tech platforms, including The Trade Desk, Eyeota, Index Exchange, & Magnite.
• Spearhead commercial launch and market adoption of cross-platform measurement and media planning tools, including Nielsen’s TV audience measurement solutions, CMV, NMI, N1 Ads, and Ad Intel.
• Collaborate with global and regional product teams to adapt international methodology standards to local market requirements.
• Drive commercial expansion for digital activation strategies throughout Asia Pacific.

Skills

C-Suite engagement

Leadership

Negotiation

Revenue growth

Strategic account management

Job description

Nielsen is seeking an Executive Director, Commercial – Broadcasters, Publishers & Platforms to lead commercial strategy, revenue growth, and key industry partnerships across Australia and New Zealand. The role targets C-Suite engagement, multi-million dollar contracts, and cross-platform measurement initiatives.

The position focuses on driving growth, governance, and high-impact negotiations with broadcasters, publishers, and data partners, shaping Nielsen’s market leadership.