Campaign Marketing Lead

Wesfarmers Industrial & Safety; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Team member discount

Refer-A-Friend program

Additional annual leave

Wellbeing support

Discounted Wesfarmers offers

Job summary

Blackwoods, part of Wesfarmers Industrial & Safety, is seeking a Campaign Marketing Lead on a 12-month maximum-term contract. You will own the end‑to‑end campaign calendar, coordinating catalogues, offers and collateral to drive category growth and customer engagement.

You will work with Category, Sales, Digital and Supplier teams to plan, deploy and analyze campaigns, ensuring on-time delivery and measurable outcomes. Strong project management and B2C experience are highly valued.

Qualifications

• Experience in campaign marketing, activation, events or similar.
• Strong project management with multiple priorities.
• Understanding of marketing channels and campaign execution.
• Experience analysing performance data and turning insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with attention to detail and deadline management.
• Experience in a B2C environment will be highly regarded.

Responsibilities

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and ROI.
• Collaborate with internal teams and suppliers to achieve objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within deadlines.

Skills

Campaign marketing

Project management

Stakeholder management

Data analysis

Marketing channels

B2C experience

Monday familiarity

Tools

Monday

Job description

About the role

We're seeking a Campaign Marketing Lead to join our Marketing team on a 12-month maximum-term contract, covering parental leave. This role plays a critical part in delivering Blackwoods' promotional campaign calendar, coordinating campaign activity, catalogues, offers and supporting collateral that drive category growth and customer engagement.

Working closely with Category, Sales, Digital and Supplier teams, you'll take ownership of campaign execution from planning through to performance analysis, ensuring every campaign is delivered on time and achieves measurable outcomes

What you'll be doing

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve campaign objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within agreed deadlines.

We're looking for someone who:

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability with the ability to manage multiple priorities simultaneously - We use Monday, but similar system proficiency is fine.
• Demonstrated understanding of marketing channels and campaign execution.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with strong attention to detail and deadline management.
• Experience within a B2C environment will be highly regarded.

What's In It For You

• Exclusive Perks:Team Memberdiscount cardfor Kmart, Bunnings, Target & Officeworks,FREE One Passsubscription&Wesfarmers discountedoffersfrom over 400 retail partners
• Continuoustraining and career developmentopportunities
• Team events, celebrations,awardrecognition and prizes
• Employee Assistance Program:wellbeingsupportfor you and your immediate family-coveringcounselling, coaching, financial advice, legal guidance, nutritionalservices, & more!
• Refer-A-Friend program–earn up to $2,000 for each referral!
• Ability topurchase up to 4 weeks’ additional annual leave
• Generouspaid parental leavepolicy

As part of our recruitment process and commitment to safety, you will be required to undertake background checks (which will include a pre-employment medical assessment involving drug & alcohol testing).

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

Our Story

Blackwoods is one of Australia’s leading providers of Maintenance, Repair and Operations (MRO) products and industrial safety solutions, supporting industries including mining, manufacturing, construction, transport, logistics and government. Backed by Wesfarmers, Blackwoods offers the stability of a market leader along with strong career development and growth opportunities across the broader group.