Business Development Manager – Media & Advertising Sales

Prime Creative Media - Publishing; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Structured sales framework

Comprehensive onboarding

Career progression opportunities

Coaching from experienced managers

Job summary

Prime Creative Media in Melbourne is seeking a driven Business Development Manager to grow our B2B audience and revenue across publications, events and digital platforms. This hands-on role blends phone outreach with field visits, nurturing client relationships and uncovering opportunities.

You’ll be the voice of the customer, providing insights to product and leadership to help shape future offerings and drive business growth.

Qualifications

• Strong relationship-building skills to engage new and existing clients.
• Proactive outbound calling to generate new business opportunities.
• Excellent communication and presentation abilities across phone, online and in-person meetings.

Responsibilities

• Build and manage relationships with new and existing customers.
• Make outbound calls and consistently generate new business opportunities.
• Spend time out in the field meeting customers.
• Understand customer challenges, goals and pain points and manage opportunities from first contact to close.
• Maintain a healthy sales pipeline and achieve activity and revenue targets.
• Partner with internal teams to deliver outstanding customer outcomes.
• Provide market feedback and customer insights to shape future product development.
• Take ownership of personal growth, development and results; attend industry events.

Skills

Relationship building

Outbound calls

Communication

Tools

CRM system

Job description

We’re looking for a driven and enthusiastic Business Development Manager to join our team.

This is a great opportunity for someone early in their sales career who is hungry to learn, build their commercial skills and develop into a successful BDM.

You’ll be supported by an experienced team while building your confidence in prospecting, developing client relationships, understanding customer needs and creating new business opportunities.

About Us

Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications in high-growth industries. Through our leading publications, events and digital platforms, we connect businesses, professionals and communities to support our purpose of growing individuals, organisations and industries.

We are an independently owned business powered by more than 200 team members across offices in Melbourne, Sydney and London.

We are a business built on Growth, Accountability, Humility and Generosity, with a strong belief that clear expectations, consistent coaching and great systems create great careers.

About The Role

This is a hands-on sales role where you'll spend plenty of time on the phone as well as in front of customers, building relationships and helping clients achieve better business outcomes through our range of solutions.

This role is about more than selling. You'll become the voice of the customer within our business, working closely with product and leadership teams to provide market feedback, identify opportunities and help shape the future direction of our offerings. We value input from the people closest to our customers and encourage ownership, initiative and fresh ideas.

In This Role, You Will

• Build and manage relationships with new and existing customers.
• Make outbound calls and consistently generate new business opportunities.
• Spend time out in the field meeting customers.
• Understand customer challenges, goals and pain points through effective discovery.Manage opportunities from first contact through to close.
• Maintain a healthy sales pipeline and achieve activity and revenue targets.
• Partner with internal teams to deliver outstanding customer outcomes.
• Provide market feedback and customer insights that help shape future product development.
• Take ownership of your personal growth, development and results.Attend industry events.

About You

We’re looking for someone who brings energy and confidence, has a genuine interest in building relationships, and combines ambition with humility and a willingness to learn.

You Will Ideally Be

• Energetic, positive and enthusiastic.
• Confident starting conversations and building relationships with new people.
• Comfortable communicating with clients over the phone, online and face-to-face.
• Confident presenting and pitching commercial opportunities.
• Relationship-focused and genuinely interested in understanding customers and their businesses.
• Comfortable proactively generating new business rather than relying solely on inbound opportunities.
• Curious and motivated to understand what drives customer decisions.
• Hungry to achieve goals and build a successful career.
• Resilient and comfortable working in a high-activity, fast-paced sales environment.
• Coachable, humble and open to feedback.
• Organised and able to manage multiple customer conversations and opportunities at once.
• Aligned with our values of Growth, Accountability, Humility and Generosity.

Why Work With Us?

At Prime Creative Media, we don't believe in throwing people in the deep end and hoping they figure it out.

We've built a proven sales system designed to help people succeed, whether they're experienced in sales or looking to build their career.

You'll Benefit From

• A structured sales framework and KPI system that provides a clear recipe for success.
• A comprehensive sales playbook that forms the foundation of our onboarding and development program.
• Clear expectations around performance, growth and career progression. You’ll always know what success looks like.
• Weekly professional development designed to continuously improve your sales, communication and commercial skills.
• Hands-on support and coaching from experienced managers who are invested in your success.
• A modern CRM system that acts as the central source of truth for activity, opportunities and customer engagement.
• The opportunity to influence product development by sharing customer feedback and market insights.
• Genuine career progression opportunities within a growing global business.
• A supportive team environment that values growth, learning and accountability.

Ready to Build Your Career?

If you’re energetic, commercially minded, enjoy meeting people and want to build your sales career, we’d love to hear from you.