Events - Business Development Manager

Prime Creative Media - Publishing; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Prime Creative Media, a leading B2B publisher with events in Melbourne, is seeking a driven Business Development Manager for our events team. The role focuses on selling exhibition space, sponsorships and related marketing opportunities, with a strong emphasis on identifying new business and building a robust pipeline.

You’ll contact potential exhibitors and sponsors, manage quotes and contracts, and work closely with operations and marketing to deliver on client commitments.

Qualifications

• Fast-paced, relationship-focused sales role.
• Ability to identify opportunities and build a robust pipeline.
• Comfortable speaking with customers and presenting offerings.

Responsibilities

• Sell exhibition space, sponsorships and event-related marketing opportunities.
• Build prospect lists and manage a strong exhibitor/sponsor pipeline.
• Respond to inbound enquiries and progress opportunities to close.
• Prepare quotes, proposals, contracts and exhibitor documentation.
• Keep CRM up to date with activity and follow-ups.
• Collaborate with operations and marketing to deliver client commitments.
• Attend Docklands office in Melbourne at least four days per week.

Skills

Outbound calls

Pipeline building

Relationship building

B2B sales

Communication

Tools

CRM system

Job description

We’re looking for a driven and enthusiastic Business Development Manager to join our events team.

If you enjoy talking to people, building relationships and being rewarded for your effort, this role offers an exciting opportunity to develop your sales career.

About Us

Prime Creative Media is Australia’s largest B2B publisher, specialising in integrated marketing communications in high-growth industries. Through our leading publications, events and digital platforms, we connect businesses, professionals and communities to support our purpose of growing individuals, organisations and industries.

We are an independently owned business powered by more than 200 team members across offices in Melbourne, Sydney and London.

We are a business built on Growth, Accountability, Humility and Generosity, with a strong belief that clear expectations, consistent coaching and great systems create great careers.

About the Role

This is a hands-on B2B sales role within our events team, focused on selling exhibition space, sponsorships and event-related marketing opportunities across Prime Creative Media’s portfolio of industry events.

You don’t need to arrive knowing everything about events. We’re looking for someone prepared to learn the ropes, put in the work and consistently build new business opportunities.

You’ll spend a significant part of your time identifying potential exhibitors and sponsors, picking up the phone, starting conversations and building a pipeline.

In this role, you will:

• Make regular outbound calls and proactively generate new business opportunities.
• Build prospect lists and develop a strong pipeline of exhibitors, sponsors and event partners.
• Sell exhibition space, sponsorships and other event-related marketing opportunities.
• Respond to inbound enquiries and progress opportunities from first conversation through to close.
• Understand what clients are trying to achieve and recommend opportunities that support their commercial goals.
• Build strong relationships with new and existing clients.
• Prepare and manage quotes, proposals, contracts and exhibitor documentation.
• Keep the CRM up to date with calls, emails, meetings, opportunities and follow-up activity.
• Work closely with operations and marketing to deliver client commitments and support the growth of each event.
• Take ownership of your activity, results and development.

This is a full-time Melbourne-based role, with a requirement to attend our Docklands office at least four days per week.

About You

This is a fast-paced relationship-focused sales role. You’ll spend plenty of time speaking with customers, developing existing relationships and proactively creating new business opportunities.

You’ll need to be comfortable picking up the phone and confidently presenting our offering. Just as importantly, you’ll need to be curious about our customers, understand what they are trying to achieve and build genuine long-term relationships.

You will ideally be:

• Energetic, positive and willing to get stuck in.
• Comfortable making a high volume of B2B prospecting calls.
• Confident starting conversations with people you haven’t spoken to before.
• Motivated by targets and the satisfaction of seeing your pipeline grow.
• Resilient and able to maintain your activity even when not every conversation results in a sale.
• Curious enough to understand what a client actually needs rather than simply pitching a package.
• Organised and disciplined with follow-up, CRM activity and sales administration.
• Coachable, humble and open to feedback.
• Comfortable working closely with different teams to deliver a great client experience.
• Aligned with our values of Growth, Accountability, Humility and Generosity.

Previous experience in sales, customer service, hospitality, retail, recruitment, fundraising, events or another customer-facing environment would be an advantage, but attitude, work ethic and potential matter more to us than having the perfect background.

Why Work With Us?

At Prime Creative Media, we provide clear expectations, practical support and meaningful opportunities to build your skills and career. We've built a proven sales system designed to help people succeed, whether they're experienced in sales or looking to build their career.

You’ll benefit from:

• A clear sales structure so you understand what good performance looks like.
• Hands-on coaching and support from experienced team members and managers.
• Regular professional development to build your sales, communication and commercial skills.
• A modern CRM system that helps you manage your activity, opportunities and follow-up.
• Exposure to a broad range of B2B industries and clients.
• The opportunity to learn event sales from the ground up, including exhibitions, sponsorships and integrated marketing packages.
• Real ownership of your pipeline and results as your capability grows.
• A team environment where people are expected to perform, continue learning and help those around them succeed.

Ready to Build Your Sales Career?

If you’re ambitious, enjoy connecting with people, aren’t afraid to pick up the phone and want a role where effort is recognised and rewarded with real career growth, we’d love to hear from you.

You don’t need to know everything on day one. Come ready to learn, make the calls and build from there.