Business Development Manager

Trends; New South Wales; On-site; AUD 85,000 - 135,000; Full time

Benefits offered by this job

Fuel allowance

Phone and laptop

Home office setup allowance

Job summary

TRENDS Australia is seeking an experienced Sales/BD professional to own a portfolio of distributor accounts and drive revenue growth. You will plan, prioritise and execute strategies to increase wallet share and profitability, while building strong distributor relationships and leveraging our digital tools to broaden services offered to customers.

The role involves significant face-to-face time, regular distributor meetings, and travel.

Qualifications

• 3–5 years in business development, sales or account management with a proven track record of hitting targets and growing revenue.
• Experience in promotional products industry or related sector is advantageous.
• Strong relationship skills and ability to influence and negotiate with confidence.

Responsibilities

• Develop and deliver account plans for key distributors and own portfolio performance against targets.
• Maintain regular contact with distributors via face-to-face visits, video calls, phone and email.
• Generate leads, book meetings, promote product, print and service capabilities.
• Drive product and category adoption across portfolio and promote digital tools.
• Keep CRM records accurate and report on sales, growth and customer feedback.
• Travel up to 10 weeks per year, with regular local visits.

Skills

Business development

Account management

CRM experience

Negotiation

Pipeline management

Education

Bachelor's degree in Business

Tools

CRM software

ERP systems

Job description

6d ago , from APPA Australasian Promotional Products Association

Reporting to the Sales Manager, you'll take full ownership of a portfolio of distributor accounts and be responsible for growing share of wallet. Working within our sales strategy, you'll have the freedom to plan, prioritise and drive growth in revenue, wallet share and profitability. You'll build lasting relationships, get to know each distributor's goals, and find new ways for TRENDS to win more of their business. Your results are clearly measured and rewarded: alongside your base salary and superannuation, you'll earn a short-term incentive linked to your portfolio's revenue growth.

It's a hands-on, relationship-driven role. Expect plenty of face-to-face time with distributors, regular travel, a steady rhythm of customer meetings, and the discipline to keep your account plans and CRM current. A key focus is helping distributors grow by adopting new products and categories, and the TRENDS digital tools that support their business goals and help them diversify the services they offer their own customers. You'll work closely with our sales, marketing and product teams, and bring back what you hear in the market to help sharpen the tools and products we put in front of distributors.

Key responsibilities:

• Developing and delivering account plans for key distributors, and owning portfolio performance against targets
• Staying in regular contact with distributors through face-to-face visits, video calls, phone and email
• Generating quality leads and booking new customer meetings, promoting our product, print and service capabilities
• Driving product and category adoption across your portfolio, and helping distributors take up digital tools that align with their growth goals and diversify their service offering
• Teaching distributors about the industry supply chain and the latest TRENDS improvements
• Gathering market and customer insights to guide new products, promotional material and selling tools
• Supporting sales initiatives such as newsletters, advertising and catalogue distribution
• Keeping CRM records accurate and up to date, and reporting on sales, growth and customer feedback
• Travelling up to 10 weeks a year (usually 6–8) outside your home region, plus regular local visits

About you:

• At least 3–5 years in business development, sales or account management, with a proven record of hitting targets and growing revenue
• Experience in the promotional products industry or a closely related sector
• Strong relationship skills: you build credibility quickly, influence well and negotiate with confidence
• Good commercial judgement on pricing, margins and profitability
• Experience managing a pipeline from first contact to close and beyond
• Comfortable with CRM and ERP systems, and able to use data to make decisions
• Self-motivated, organised and able to manage competing priorities on your own
• A full driver's licence, a current passport, and the right to work in Australia and New Zealand
• A qualification in Business or Communications is an advantage but not essential

About us:

TRENDS is a leading promotional products supplier in Australasia. Across the industry we're known for innovative products, reliable print quality, fast delivery and outstanding customer service. We give our distributor partners easy access to a select range of products, superior printing, and the business and technology services that help them grow their sales and profits.

Our values are Inclusive, Collaborative, Respectful, Accountable, Innovative and Progressive. We care about what we achieve and how we achieve it. You’ll be part of a team that backs you, shares knowledge openly, and is always looking for better ways to serve our customers.

• Base salary plus superannuation and STI
• Fuel allowance
• Phone and laptop
• Home office setup allowance