Brand & Marketing Manager — AI-Driven Growth Campaigns

MinterEllison; Melbourne; On-site; AUD 90,000 - 130,000; Part time

Job summary

MinterEllison is seeking a Brand and Marketing Manager to lead multi-channel campaigns and drive brand differentiation. You will collaborate with the Brand and Marketing team and across industries to shape strategic, tactical and always-on programs.

The role requires a tertiary qualification in brand or marketing, 5+ years in marketing (ideally in B2B/legal services) and hands-on experience with AI tools, martech and data-driven decision making.

Qualifications

• A tertiary qualification in brand or marketing, or equivalent relevant experience.
• Significant omni-channel marketing experience across strategy, execution and optimisation.
• Experience with budgeting, ROI measurement, and marketing operations.

Responsibilities

• Develop marketing and go-to-market strategies to differentiate the brand and engage clients.
• Plan annual and quarterly campaigns and contribute to the marketing calendar.
• Collaborate with Industry/LOB stakeholders to set objectives and KPIs for multi-channel campaigns.
• Create value propositions and content for multiple channels with Corporate Media and Communications.
• Plan and deliver sponsorship and partnership initiatives.
• Evaluate campaign performance against benchmarks and provide evidence-based recommendations.
• Oversee campaign processes and brand governance.
• Provide direction to two designers on priorities, briefs, reviews and creative direction.

Skills

Omni-channel marketing

Campaign management

Budget management

Marketing operations

AI tools

MS Office

Stakeholder management

Education

Tertiary qualification in brand/marketing

Tools

MarTech platforms

Work management tools

Job description

MinterEllison is seeking a Brand and Marketing Manager to lead multi-channel campaigns and drive brand differentiation. You will collaborate with the Brand and Marketing team and across industries to shape strategic, tactical and always-on programs.

The role requires a tertiary qualification in brand or marketing, 5+ years in marketing (ideally in B2B/legal services) and hands-on experience with AI tools, martech and data-driven decision making.