AI-Driven Brand & Growth Marketing Manager

MinterEllison Group; Sydney; Presencial; AUD 120.000 - 170.000; Jornada completa

Descripción de la vacante

MinterEllison in Sydney is seeking a Brand and Marketing Manager to lead end-to-end campaigns that differentiate the firm and deepen client relationships. You’ll plan, deliver and evaluate multi-channel programs with the Brand Engagement and Marketing team and stakeholders across Industry and Lines of Business.

You’ll manage budgets with a data-led mindset, work with AI tools and MarTech, and guide two designers to deliver on-brand content.

Formación

• A tertiary qualification in brand or marketing.
• 5+ years in marketing roles, ideally B2B in professional services.
• Omni-channel marketing experience with end-to-end campaign capabilities.
• Commercial, data-led mindset with experience managing budgets and ROI.
• Experience with martech, digital and work management tools.
• Excellent written and verbal communication.
• Strong interpersonal and influencing skills across the firm.
• Excellent organisation and project management with attention to detail.
• Intermediate to advanced AI tools and Microsoft Office suite.

Responsabilidades

• Develop marketing and go-to-market strategies and campaigns.
• Contribute to annual and quarterly planning and calendars.
• Set objectives and KPIs with stakeholders for multi-channel campaigns.
• Create value propositions and content across channels with Brand Team.
• Plan and deliver sponsorship and partnership initiatives.
• Evaluate campaigns against benchmarks and provide evidence-based recommendations.
• Improve campaign processes and the idea-to-value model.
• Own brand governance for campaigns and content, ensuring brand guidelines.
• Provide day-to-day direction to two designers and review work.

Conocimientos

Communication

Interpersonal skills

Project management

Budget management

Marketing analytics

MarTech tools

AI tools

Microsoft Office

Educación

Tertiary qualification in brand or marketing

Herramientas

MarTech tools

Work management tools

Microsoft Office tools

Descripción del empleo

MinterEllison in Sydney is seeking a Brand and Marketing Manager to lead end-to-end campaigns that differentiate the firm and deepen client relationships. You’ll plan, deliver and evaluate multi-channel programs with the Brand Engagement and Marketing team and stakeholders across Industry and Lines of Business.

You’ll manage budgets with a data-led mindset, work with AI tools and MarTech, and guide two designers to deliver on-brand content.