AI-Enabled Brand & Growth Marketing Manager

MinterEllison; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Job summary

MinterEllison, one of Australia’s leading independent law and consulting firms, is seeking a Brand and Marketing Manager to lead multi-channel campaigns and engage executive stakeholders across the Client and Market Growth team. You will shape strategy, manage budgets and deliver measurable ROI while guiding two designers and collaborating with cross-functional partners.

Reporting to the Head of Brand Engagement and Marketing, you’ll drive brand differentiation, plan annual calendars, and build

Qualifications

• Tertiary qualification in brand/marketing or equivalent experience.
• 5+ years in marketing roles, ideally B2B in professional services.
• High proficiency in omni-channel campaign strategy, management and optimization.
• Commercial, data-led mindset with budgets and ROI measurement.

Responsibilities

• Develop marketing and go-to-market strategies and campaigns that drive brand differentiation and client engagement.
• Contribute to annual and quarterly planning and to the Brand and Marketing calendar.
• Collaborate with Industry, Lines of Business and executives to set objectives and KPIs for campaigns.
• Create value propositions, messaging and content for multiple channels with Corporate Media and Communications.
• Plan and deliver sponsorship and partnership initiatives.
• Evaluate campaign performance using benchmarks and firm data for recommendations.
• Improve campaign processes and our idea-to-value model.
• Own brand governance for campaigns and content per brand guidelines.
• Provide day-to-day direction to two designers, including priorities and briefs.

Skills

Campaign management

Stakeholder management

Strategic planning

Multi-channel marketing

Budgets & ROI

Education

Tertiary qualification in brand/marketing

Tools

Martech platforms

Marketing automation

Work management tools

Microsoft 365

Job description

MinterEllison, one of Australia’s leading independent law and consulting firms, is seeking a Brand and Marketing Manager to lead multi-channel campaigns and engage executive stakeholders across the Client and Market Growth team. You will shape strategy, manage budgets and deliver measurable ROI while guiding two designers and collaborating with cross-functional partners.

Reporting to the Head of Brand Engagement and Marketing, you’ll drive brand differentiation, plan annual calendars, and build