Brand & Marketing Manager

MinterEllison; Melbourne; Presencial; AUD 90.000 - 130.000; A tiempo parcial

Descripción de la vacante

MinterEllison is seeking a Brand and Marketing Manager to lead multi-channel campaigns and drive brand differentiation. You will collaborate with the Brand and Marketing team and across industries to shape strategic, tactical and always-on programs.

The role requires a tertiary qualification in brand or marketing, 5+ years in marketing (ideally in B2B/legal services) and hands-on experience with AI tools, martech and data-driven decision making.

Formación

• A tertiary qualification in brand or marketing, or equivalent relevant experience.
• Significant omni-channel marketing experience across strategy, execution and optimisation.
• Experience with budgeting, ROI measurement, and marketing operations.

Responsabilidades

• Develop marketing and go-to-market strategies to differentiate the brand and engage clients.
• Plan annual and quarterly campaigns and contribute to the marketing calendar.
• Collaborate with Industry/LOB stakeholders to set objectives and KPIs for multi-channel campaigns.
• Create value propositions and content for multiple channels with Corporate Media and Communications.
• Plan and deliver sponsorship and partnership initiatives.
• Evaluate campaign performance against benchmarks and provide evidence-based recommendations.
• Oversee campaign processes and brand governance.
• Provide direction to two designers on priorities, briefs, reviews and creative direction.

Conocimientos

Omni-channel marketing

Campaign management

Budget management

Marketing operations

AI tools

MS Office

Stakeholder management

Educación

Tertiary qualification in brand/marketing

Herramientas

MarTech platforms

Work management tools

Descripción del empleo

Location: Sydney, Brisbane, Melbourne

Contract Type: Fixed Term

MinterEllison is one of Australia’s largest independent law and consulting firms. With a heritage of almost 200 years, we are known for our excellence, and our authentic and enduring relationships with our clients, our people and our communities. Clients seek out MinterEllison to help them solve complex problems every day. We do this by our full-service legal offering and complementary consulting offering.

We offer opportunities to work on industry-leading mandates for top-tier clients, while being part of a high-performing and collaborative team that values excellence, diversity of thought, curiosity, and inclusion. We value our people and empower them to achieve their ambitions - with the support, trust and autonomy to grow their careers in meaningful ways.

At MinterEllison, we're leading the way with AI and other emerging technologies, powering innovation right across our firm. You will have the opportunity to engage with AI tools we've built, and other external AI tools, to enhance efficiencies and excellence internally and with our clients.

We support sustainable ways of working regarding how, when and where you work and offer a wide range of social, financial and health benefits (see https://www.minterellison.com/-/media/Minter-Ellison/Files/Careers/MinterEllison-Employee-Benefits-Dec_2025.pdf)

Help shape how MinterEllison shows up in the market

Our Client and Market Growth team brings together business development, sales, brand, marketing, events, digital, communications and insight professionals. Together we grow the firm's profile, client footprint, relationships and revenue.

Reporting to the Head of Brand Engagement and Marketing, as Brand and Marketing Manager, you'll develop and run campaigns from strategy and planning through to delivery and ROI evaluation, across the full range of client engagement channels. You'll work closely with the Brand and Marketing team, the wider CMG team and stakeholders across our Industry and Lines of Business portfolios. Together you'll build a collaborative go-to-market approach for strategic, tactical and always-on programs.

What you'll do

• Develop marketing and go-to-market strategies and campaigns that drive brand differentiation and client engagement, aligned to the firm's growth priorities
• Contribute to annual and quarterly planning and to the Brand and Marketing calendar
• Work with Industry, Lines of Business and executive stakeholders to set objectives and KPIs and build multi-channel campaigns that support awareness, lead generation and relationship growth
• Create value propositions, messaging and content for a range of channels, working with Corporate Media and Communications on integrated campaigns
• Plan and deliver sponsorship and partnership initiatives
• Evaluate campaign and channel performance against firm and industry benchmarks, using competitor insight and firm data to make evidence-based recommendations
• Help improve our campaign processes and our "idea-to-value" model
• Own brand governance for your campaigns and content, making sure they apply our brand guidelines, tone of voice and approval processes
• Provide day-to-day direction to two designers, including priorities, briefs, design reviews and creative direction

About you

• A tertiary qualification in brand or marketing, or equivalent relevant experience
• 5+ years in marketing roles, ideally B2B marketing in legal or professional services (B2C experience is a bonus)
• Significant omni-channel marketing experience, including end-to-end campaign strategy, management and optimisation
• A commercial, data-led mindset, with experience managing budgets and measuring return on investment
• Experience with martech, digital and work management tools, and marketing operations and processes
• Excellent written and verbal communication, including with executive leaders
• Strong interpersonal and influencing skills, with the ability to build trusted relationships across the firm
• Excellent organisation, project management and attention to detail, with the capacity to juggle competing priorities
• Intermediate to advanced skills in AI tools, the Microsoft suite (Word, PowerPoint, Excel, Teams) and collaboration tools

You're a curious, self-motivated strategic thinker who leads by example, takes on challenges and stays focused under pressure. You're warm, approachable and diplomatic, and you build strong relationships with people at every level.