Brand & Marketing Manager

MinterEllison Group; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

MinterEllison in Sydney is seeking a Brand and Marketing Manager to lead end-to-end campaigns that differentiate the firm and deepen client relationships. You’ll plan, deliver and evaluate multi-channel programs with the Brand Engagement and Marketing team and stakeholders across Industry and Lines of Business.

You’ll manage budgets with a data-led mindset, work with AI tools and MarTech, and guide two designers to deliver on-brand content.

Qualifications

• A tertiary qualification in brand or marketing.
• 5+ years in marketing roles, ideally B2B in professional services.
• Omni-channel marketing experience with end-to-end campaign capabilities.
• Commercial, data-led mindset with experience managing budgets and ROI.
• Experience with martech, digital and work management tools.
• Excellent written and verbal communication.
• Strong interpersonal and influencing skills across the firm.
• Excellent organisation and project management with attention to detail.
• Intermediate to advanced AI tools and Microsoft Office suite.

Responsibilities

• Develop marketing and go-to-market strategies and campaigns.
• Contribute to annual and quarterly planning and calendars.
• Set objectives and KPIs with stakeholders for multi-channel campaigns.
• Create value propositions and content across channels with Brand Team.
• Plan and deliver sponsorship and partnership initiatives.
• Evaluate campaigns against benchmarks and provide evidence-based recommendations.
• Improve campaign processes and the idea-to-value model.
• Own brand governance for campaigns and content, ensuring brand guidelines.
• Provide day-to-day direction to two designers and review work.

Skills

Communication

Interpersonal skills

Project management

Budget management

Marketing analytics

MarTech tools

AI tools

Microsoft Office

Education

Tertiary qualification in brand or marketing

Tools

MarTech tools

Work management tools

Microsoft Office tools

Job description

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MinterEllison is one of Australia’s largest independent law and consulting firms. With a heritage of almost 200 years, we are known for our excellence, and our authentic and enduring relationships with our clients, our people and our communities. Clients seek out MinterEllison to help them solve complex problems every day. We do this by our full-service legal offering and complementary consulting offering.

We offer opportunities to work on industry-leading mandates for top-tier clients, while being part of a high-performing and collaborative team that values excellence, diversity of thought, curiosity, and inclusion. We value our people and empower them to achieve their ambitions - with the support, trust and autonomy to grow their careers in meaningful ways.

At MinterEllison, we're leading the way with AI and other emerging technologies, powering innovation right across our firm. You will have the opportunity to engage with AI tools we've built, and other external AI tools, to enhance efficiencies and excellence internally and with our clients.

Help shape how MinterEllison shows up in the market

Our Client and Market Growth team brings together business development, sales, brand, marketing, events, digital, communications and insight professionals. Together we grow the firm's profile, client footprint, relationships and revenue.

Reporting to the Head of Brand Engagement and Marketing, as Brand and Marketing Manager, you'll develop and run campaigns from strategy and planning through to delivery and ROI evaluation, across the full range of client engagement channels. You'll work closely with the Brand and Marketing team, the wider CMG team and stakeholders across our Industry and Lines of Business portfolios. Together you'll build a collaborative go-to-market approach for strategic, tactical and always-on programs.

What you'll do

• Develop marketing and go-to-market strategies and campaigns that drive brand differentiation and client engagement, aligned to the firm's growth priorities
• Contribute to annual and quarterly planning and to the Brand and Marketing calendar
• Work with Industry, Lines of Business and executive stakeholders to set objectives and KPIs and build multi-channel campaigns that support awareness, lead generation and relationship growth
• Create value propositions, messaging and content for a range of channels, working with Corporate Media and Communications on integrated campaigns
• Plan and deliver sponsorship and partnership initiatives
• Evaluate campaign and channel performance against firm and industry benchmarks, using competitor insight and firm data to make evidence-based recommendations
• Help improve our campaign processes and our "idea-to-value" model
• Own brand governance for your campaigns and content, making sure they apply our brand guidelines, tone of voice and approval processes
• Provide day-to-day direction to two designers, including priorities, briefs, design reviews and creative direction

About you

• A tertiary qualification in brand or marketing, or equivalent relevant experience
• 5+ years in marketing roles, ideally B2B marketing in legal or professional services (B2C experience is a bonus)
• Significant omni-channel marketing experience, including end-to-end campaign strategy, management and optimisationA commercial, data-led mindset, with experience managing budgets and measuring return on investment
• Experience with martech, digital and work management tools, and marketing operations and processes
• Excellent written and verbal communication, including with executive leaders
• Strong interpersonal and influencing skills, with the ability to build trusted relationships across the firm
• Excellent organisation, project management and attention to detail, with the capacity to juggle competing priorities
• Intermediate to advanced skills in AI tools, the Microsoft suite (Word, PowerPoint, Excel, Teams) and collaboration tools

You're a curious, self-motivated strategic thinker who leads by example, takes on challenges and stays focused under pressure. You're warm, approachable and diplomatic, and you build strong relationships with people at every level.