Brand Manager – Rekorderlig & Magners (National, Perth)

Good Drinks Australia Ltd; Brisbane; Sur place; AUD 90 000 - 110 000; Plein temps

Avantages offerts par ce poste

Gage Bucks — beer money

Staff discounts on merch, food and 4

Invites to events — industry/partners

Employee Assistance Program

Résumé du poste

Good Drinks Australia seeks a Perth-based Brand Manager to lead Rekorderlig and Magners across Australia on a nine-month parental leave cover. You’ll work with the national sales team and international brand owners to deliver plans with pace and rigor.

Reporting to the Head of Marketing, you’ll shape brand strategy, manage budgets, and collaborate with agency partners while balancing flexibility of a four- or five-day week.

Qualifications

• Brand management experience with ownership of a brand plan and budget.
• Ability to get up to speed quickly and make sound decisions from first weeks.
• Experience briefing creative and agency partners and delivering on time and on brand.
• Ability to interpret sales and category data for commercial decisions.
• Confidence managing senior and external stakeholders, including an international brand owner.
• Ability to influence sales teams and internal stakeholders.

Responsabilités

• Deliver the Rekorderlig and Magners brand plans, managing budget and playbook delivery.
• Develop brand plans for the next financial year, aligned to commercial and brand objectives.
• Lead the marketing relationships with Åbro and CCI, with regular WIPs.
• Direct in-market campaigns across ATL, digital, social, content and POS with agency partners.
• Manage portfolio and plan product/brand innovations and NPD launches.
• Analyse scan data and category trends to generate commercial recommendations.
• Equip the national sales team with brand stories and sell-in tools.
• Hand brands back in a strong position with clear learnings.

Connaissances

Brand management

Stakeholder management

Data interpretation

Agency briefing

Commercial decision making

Influencing sales teams

Circana or similar tools

Power BI

Outils

Circana

Power BI

Description du poste

Good Drinks Australia seeks a Perth-based Brand Manager to lead Rekorderlig and Magners across Australia on a nine-month parental leave cover. You’ll work with the national sales team and international brand owners to deliver plans with pace and rigor.

Reporting to the Head of Marketing, you’ll shape brand strategy, manage budgets, and collaborate with agency partners while balancing flexibility of a four- or five-day week.