Brand Manager - Cider

Good Drinks Australia Ltd; Perth; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Gage Bucks — beer money

Staff discounts on merch, food and飲

Invites to events and partnerships

Employee Assistance Program

Job summary

Good Drinks Australia Ltd. seeks a Perth-based Brand Manager to lead Rekorderlig and Magners nationally for nine months from December 2026, reporting to Head of Marketing. You will manage brand plans, budgets and cross-functional partnerships with sales, international owners and creative partners.

Work four or five days per week from Palmyra, with national reach, flexibility for those returning from leave, and access to a supportive, high-growth beverage portfolio.

Qualifications

• Brand management experience with ownership of a brand plan and budget.
• Ability to assimilate sales/category data and translate into commercial recommendations.
• Experience briefing creative/agency partners and delivering on brand.
• Comfort with managing senior/external stakeholders, including international owners.
• Hands-on use of Circana, Power BI or similar tools.

Responsibilities

• Deliver Rekorderlig and Magners brand plans and budgets.
• Develop brand plans for the next financial year.
• Lead marketing relationships with Åbro and CCI, with regular performance reporting.
• Direct in-market campaigns across ATL, digital, social and POS with internal/agency teams.
• Support NPD launches and balance portfolio with innovation.
• Equip sales teams with brand stories and sell-in tools.
• Hand brands back in a strong position with a clear learnings record.

Skills

Brand management

Stakeholder management

Data-driven decisions

Agency briefing

Budget ownership

Brand storytelling

Tools

Circana

Power BI

Job description

BRAND MANAGER – REKORDERLIG & MAGNERS
Good Drinks Australia | Perth, WA | 9-month parental leave cover | 4 or 5 days per week

Lead two global cider brands | National scope, Perth-based | Flexible four- or five-day week

Planning a move west? Lead Rekorderlig and Magners nationally from our Perth office.

WHO WE ARE

Good Drinks Australia is one of the country’s largest independent beverage businesses. Our portfolio includes Gage Roads, Alby and Matso’s, and we’re the Australian partner for international brands including Rekorderlig, Magners, Miller, Coors and San Miguel. Our ambition is to become a genuine challenger to the major players in Australia’s alcohol market.

Join a workplace where vibrant culture meets iconic brands. Whether you’re drawn to brewing, hospitality or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose.

Job Description

A PERTH-BASED ROLE WITH NATIONAL REACH

This role is based at our Palmyra office in Perth, Western Australia. It is national in scope: you’ll manage two brands ranged across the country, work with our national sales team, and partner with international brand owners.

If you’re already in Perth, or you’re considering or ready for a move west, we’d like to hear from you. Perth offers a lifestyle that’s hard to match, and this role is a strong way to establish yourself in the WA market while keeping a national profile.

THE OPPORTUNITY

GDA holds the exclusive rights to import, market, sell and distribute Rekorderlig and Magners in Australia. We’re seeking an experienced Brand Manager to lead this premium cider portfolio for nine months from December 2026, while our Brand Manager is on parental leave.

The plan and foundations are in place. Your role is to deliver the plan, maintain momentum in market, and make the decisions required to secure performance this financial year. You’ll also lead brand planning for the next financial year, contribute to innovation development and support our recently launched, high-performing NPD.

You’ll report to the Head of Marketing, with support from an Assistant Brand Manager shared across the brand team.

This is a nine-month fixed-term contract. It offers genuine ownership of two aspirational brands with strong awareness and national ranging. You’ll be supported by a national sales force and have direct access to the Head of Marketing.

The role can be worked over four or five days a week. That makes it well suited to someone returning from leave, balancing other commitments, or seeking a substantial brand leadership role with flexibility.

KEY RESPONSIBILITIES

• Deliver the Rekorderlig and Magners brand plans, managing budget and playbook delivery
• Develop brand plans for the next financial year, aligned to commercial and brand objectives
• Lead the marketing relationships with Åbro (Rekorderlig) and CCI (Magners), running regular WIPs and reporting on performance and investment
• Direct in-market campaigns across ATL, digital, social, content, POS, marquee occasions and BTL, working with our internal marketing and creative team and agency partners
• Manage the portfolio and plan innovation, including new high-performing NPD launches
• Analyse scan data and category trends, and translate them into clear commercial recommendations
• Equip the national sales team with brand stories, sell-in tools and campaign support
• Hand the brands back in a strong position, with a clear record of what was delivered and learned

Desired Skills and Experience

WHAT SETS YOU APART

• Brand management experience, including ownership of a brand plan and budget
• The ability to get up to speed quickly and make sound decisions from your first weeks
• A track record of briefing creative and agency partners and delivering work on time and on brand
• The ability to interpret sales and category data and use it to make commercial decisions
• Confidence managing senior and external stakeholders, including an international brand owner
• The ability to influence sales teams and internal stakeholders and gain their support

Preferred experience

• Alcohol or broader FMCG experience
• Experience managing an international or licensed brand
• Hands-on use of Circana, Power BI or similar tools
• Previous contract or leave-cover experience

THE GOOD STUFF

• Gage Bucks — beer money allocated throughout the year
• Staff discounts on merch, food and drink across our hospitality venues
• Invites to events through our industry, sporting and entertainment partnerships
• Access to our Employee Assistance Program