Brand Manager (Part-Time) - Major FMCG Product Launch

Better Beer Company; Sydney; Hybrid; AUD 90,000 - 120,000; Part time

Benefits offered by this job

Monthly beer allowance

Two bonus days off

Birthday bucks

Fitness allowance

Friday lunch allowance

Two free coffees per week

Merchandise allowance

Job summary

Better Beer is seeking an experienced Brand Marketing professional to lead launch planning for a major new product. The role can be structured as part-time (3–4 days/week) or full-time, with the Marketing Director guiding strategy and priorities.

You will coordinate internal teams and external partners to ensure a commercially successful market introduction. The role reports to the Marketing Director and requires FMCG brand marketing experience in Australia.

Qualifications

• FMCG brand marketing experience ideally within the Australian market.

Responsibilities

• Develop and deliver the integrated launch plan for a major new product from pre-launch through post-launch evaluation.
• Manage launch timeline, milestones, dependencies and approvals.
• Coordinate consumer campaign development and execution across paid, owned and earned channels.
• Brief and manage agency partners across creative, paid digital, PR and CRM for the launch.
• Coordinate launch sampling, trial and consumer recruitment initiatives.
• Collaborate with Sales to align consumer activity with retailer launch plans.
• Manage relationships with external launch partners and ensure timely delivery.
• Coordinate internal creative, content and social teams to deliver launch assets.
• Monitor launch budgets, track expenditure and flag risks or changes.
• Report on launch performance and recommend improvements.

Skills

Brand management

Campaign management

Stakeholder management

Project planning

Budget oversight

Tools

Google Slides

PowerPoint

Job description

Better Beer is seeking an experienced Brand Marketing professional to lead launch planning for a major new product. The role can be structured as part-time (3–4 days/week) or full-time, with the Marketing Director guiding strategy and priorities.

You will coordinate internal teams and external partners to ensure a commercially successful market introduction. The role reports to the Marketing Director and requires FMCG brand marketing experience in Australia.