Marketing Manager - Customer & Digital | Omnichannel Growth

Treasury Wine Estates; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Paid Parental & Caregiver Leave

Volunteer Days

Flexible Work Options (hybrid)

Wine Perks & Discounts

Recognition & Rewards

TWE4ME Day

Job summary

Treasury Wine Estates (TWE) is a global leader in premium wine. We seek a Marketing Manager - Customer & Digital to drive shopper marketing and digital activations across major ANZ brands such as Penfolds, Squealing Pig and Pepperjack.

You will collaborate with brand, sales and retailer partners to deliver customer-centric campaigns that lift growth and visibility. Leading a high-performing team, you will translate market insights into strategy, manage budgets and deliver integrated campaigns

Qualifications

• Extensive experience in FMCG trade or customer marketing and activation.
• Proven success delivering integrated marketing campaigns and product growth.
• Strong stakeholder management and relationship-building skills.
• Commercially minded with ability to translate data into strategy.

Responsibilities

• Lead development and execution of shopper marketing and digital activation strategies across ANZ brands.
• Deliver customer and trade marketing strategies across key brands and channels.
• Lead omnichannel campaigns to drive engagement, visibility and conversion.
• Build partnerships with retailers, e-commerce platforms and agencies.
• Use insights to identify growth opportunities.
• Lead and develop a high-performing team while managing budgets.

Skills

FMCG marketing

Stakeholder management

People leadership

Commercial mindset

Job description

Treasury Wine Estates (TWE) is a global leader in premium wine. We seek a Marketing Manager - Customer & Digital to drive shopper marketing and digital activations across major ANZ brands such as Penfolds, Squealing Pig and Pepperjack.

You will collaborate with brand, sales and retailer partners to deliver customer-centric campaigns that lift growth and visibility. Leading a high-performing team, you will translate market insights into strategy, manage budgets and deliver integrated campaigns