Penfolds Marketing Specialist

Treasury Wine Estates; Melbourne; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar (employee share plan)

Employee product allowance

TWEforME Day – extra day off

Job summary

Treasury Wine Estates (TWE) is a leading global wine company with a bold culture. Based in Melbourne, the Penfolds Marketing Specialist role supports the ANZ Marketing Team across brand, customer and consumer activity, reporting to the Penfolds Brand Manager.

The role coordinates campaigns, administration and execution with internal teams and agency partners, and requires a degree in Business, Marketing or Communications with at least two years in trade, shopper, retail or brand marketing.

Qualifications

• Degree in Business, Marketing or Communications.
• At least two years in trade, shopper, retail or brand marketing.
• Strong communication and stakeholder management skills.

Responsibilities

• Coordinate Penfolds brand campaigns and projects.
• Track campaign timelines, budgets and deliverables.
• Assist with consumer, trade and PR event planning.
• Prepare sell-in materials and coordinate local brand assets.
• Manage samples, agency activity, and marketing administration.

Skills

Strong communication

Stakeholder management

Interpersonal skills

Autonomous

Prioritise workload

Project leadership

Budget responsibility

Agency experience

Education

Bachelor degree in Business, Marketing or Communications

Job description

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.

Learn more about our People Promise and our renowned portfolio of global brands.

About the role

Based inMelbourne, the full-time Penfolds Marketing Specialist supports the ANZ Marketing Team across brand, customer and consumer activity. Reporting to the Penfolds Brand Manager, the role coordinates campaigns, administration and execution with internal teams and agency partners.

Key Duties:

• Support Penfolds brand campaigns, new products and assigned projects.
• Coordinate marketing plans with internal stakeholders and partners.
• Track campaign timelines, budgets and deliverables; elevate risks.
• Assist with consumer, trade and PR event planning and delivery.
• Prepare sell-in materials and coordinate approved local brand assets.
• Manage samples, agency activity, and marketing administration.

Who we’re looking for

• A degree in Business, Marketing or Communications.
• At least two years in trade, shopper, retail or brand marketing.
• Strong communication, stakeholder management, and interpersonal skills.
• A proactive problem solver who can work autonomously.
• Ability to prioritise a complex, fast-changing workload.
• Project leadership, budget responsibility, and agency experience.

Why you’ll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.

Enjoy the world’s most desirable wines through our generous employee product allowance

Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.

Discover more about benefits at TWE here.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact ***********@tweglobal.com, quoting the job title and reference number.