Penfolds Brand Manager

Treasury Wine Estates; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Wine allowances

Share Cellar program

TWEforME Day

Global career opportunities

Health & wellbeing initiatives

Job summary

Treasury Wine Estates in Melbourne is seeking a seasoned Brand Manager to lead priority brand and consumer marketing for Australia and New Zealand. You will own plans, translate global strategy into local activity, and drive campaigns, launches, and consumer experiences.

The role requires 4–6 years in brand management, a bachelor’s degree in marketing or business, and strong budgeting, forecasting, and analytics skills. Travel and stakeholder management are part of the job.

Qualifications

• 4–6 years of brand management experience.
• Bachelor’s degree in marketing, business, or related field.
• Know the ANZ market; global or regional marketing experience is preferred.
• Strong budget, forecasting, analytics and ROI capabilities.
• Ability to build influential relationships and navigate stakeholder needs.
• Be flexible with working hours and willing to travel for meetings and events.

Responsibilities

• Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream.
• Turn global brand strategy into locally relevant ANZ marketing activity.
• Lead campaigns, launches, partnerships, activations, and consumer experiences.
• Manage agencies, stakeholders, timelines, budgets, governance, and delivery.
• Use consumer and commercial insights to optimise activity and investment.
• Protect brand integrity and evaluate performance to improve future plans.

Skills

Brand management

Budgeting

Forecasting

Analytics

ROI analysis

Stakeholder management

Education

Bachelor's degree in marketing or business

Job description

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At Treasury Wine Estates, passion meets possibility. It’s where iconic wine brands meet bold ambition. Where care, craft and excellence are matched with a hunger to define what comes next. And where people shape the future with intention and heart. We’re Boldly Cultivating something exceptional: a future that honours heritage, that is fuelled by pride and defined by the people who make it happen. Our business is global, our culture is grounded, and our momentum is real. Whether you’re nurturing vines, driving change in market, or creating the next big idea, you’ll be supported to grow with intention and act with impact.

Learn more about our People Promise and our renowned portfolio of global brands.

About the role

Based in Melbourne, this full-time role reports to the Senior Brand Manager Penfolds, ANZ. You will lead priority brand and consumer marketing across Australia and New Zealand, owning an assigned portfolio or strategic workstream from planning through execution and evaluation.

Key Duties:

• Own annual plans and roadmaps for an assigned Penfolds portfolio or workstream.
• Turn global brand strategy into locally relevant ANZ marketing activity.
• Lead campaigns, launches, partnerships, activations, and consumer experiences.
• Manage agencies, stakeholders, timelines, budgets, governance, and delivery.
• Use consumer and commercial insights to optimise activity and investment.
• Protect brand integrity and evaluate performance to improve future plans.

Who we’re looking for

• 4-6 years of brand management experience.
• Hold a bachelor’s degree in marketing, business, or related field.
• Know the ANZ market; global or regional marketing experience is preferred.
• Demonstrate strong budget, forecasting, analytics and ROI capabilities.
• Build influential relationships and navigate competing stakeholder needs.
• Be flexible with working hours and willing to travel for meetings and events.

Why you’ll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. At TWE we’re proud of our people, our brands, and the shared passion that brings us together. We offer a comprehensive global benefits program designed to support the wellbeing, growth, and success of our team members. Our benefits include competitive rewards, participation in incentive and recognition programs, and unique offerings that celebrate our industry — such as wine allowances and Share Cellar, our global employee share plan that enables team members to invest in and share in TWE’s success. Wherever you’re based, you’ll enjoy benefits that reflect our culture of celebration, performance, and belonging.

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance
• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
• We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives.

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. We were recently appointed Gold Status at the 2025 & 2026 AWEI awards, acknowledging our pride in diversity!

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.