Marketing Manager - Customer and Digital

Treasury Wine Estates; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Paid Parental & Caregiver Leave

Volunteer Days

Flexible Work Options (hybrid)

Wine Perks & Discounts

Recognition & Rewards

TWE4ME Day

Job summary

Treasury Wine Estates (TWE) is a global leader in premium wine. We seek a Marketing Manager - Customer & Digital to drive shopper marketing and digital activations across major ANZ brands such as Penfolds, Squealing Pig and Pepperjack.

You will collaborate with brand, sales and retailer partners to deliver customer-centric campaigns that lift growth and visibility. Leading a high-performing team, you will translate market insights into strategy, manage budgets and deliver integrated campaigns

Qualifications

• Extensive experience in FMCG trade or customer marketing and activation.
• Proven success delivering integrated marketing campaigns and product growth.
• Strong stakeholder management and relationship-building skills.
• Commercially minded with ability to translate data into strategy.

Responsibilities

• Lead development and execution of shopper marketing and digital activation strategies across ANZ brands.
• Deliver customer and trade marketing strategies across key brands and channels.
• Lead omnichannel campaigns to drive engagement, visibility and conversion.
• Build partnerships with retailers, e-commerce platforms and agencies.
• Use insights to identify growth opportunities.
• Lead and develop a high-performing team while managing budgets.

Skills

FMCG marketing

Stakeholder management

People leadership

Commercial mindset

Job description

Marketing Manager - Customer and Digital

Treasury Wine Estates (TWE) is one of the world’s largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe.At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about ourpeople promise and our renownedportfolio of global brands.

About the role

• As Marketing Manager - Customer & Digital, you will lead the development and execution of shopper marketing and digital activation strategies across a portfolio of leading wine brands in ANZ. These brands include the likes of Penfolds, Squealing Pig and Pepperjack – household brands and marketing leaders in a number of areas of the category! Working closely with brand, sales, category and retailer partners, you'll deliver customer-centric campaigns that drive brand growth, increase visibility and create exceptional shopper experiences across multiple channels.
• Develop and deliver customer and trade marketing strategies across key brands and channels.
• Lead omnichannel campaigns that drive shopper engagement, visibility and conversion.
• Build strong partnerships with retailers, e-commerce platforms and agency partners.
• Use market, shopper and category insights to identify growth opportunities.
• Lead and develop a high-performing team while managing budgets and campaign performance

About you

• Extensive experience in FMCG trade or customer marketing and activation, with grocery FMCG highly valued. Brand and category-led marketing experience is also highly relevant. Alcohol experience is welcome but not essential.
• Proven success delivering integrated marketing campaigns and product growth.
• Strong stakeholder management and relationship-building skills.
• Commercially minded, with the ability to translate data into strategy and creative solutions.
• An inspiring people leader with a collaborative and results-focused approach; previous people management experience is required.

Why you’ll love it here:

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culturehere.

Benefits

• Paid Parental & Caregiver Leave:Generous time off for life’s big moments.
• Volunteer Days:Get paid to give back—2 full days each year!
• Flexible Work Options:Find your flex—hybrid and custom schedules available for certain roles.
• Wine Perks & Discounts:Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous quarterly wine allowance.
• Recognition & Rewards:Celebrate wins and earn fun rewards.
• Plus, a “TWE4ME Day” – a day to spend however you choose!

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact***********@tweglobal.com, quoting the job title and reference number.