Brand Manager, eCommerce — Hybrid & Creative Growth

KFC South Pacific (Yum! Brands Subsidiary); Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible and hybrid working

Monthly mobile phone contribution

Home internet contribution

Salary continuance cover

Free onsite parking

Career development programs

Job summary

KFC South Pacific (Yum! Brands Subsidiary) is seeking a Brand Manager – eCommerce to bring the KFC brand to life across digital channels.

You’ll influence campaigns, promotions and our iconic menu favourites while collaborating with eCommerce, Marketing and Technology teams to deliver engaging online experiences. Reporting to the Head of eCommerce, you will blend creativity with consumer insights and commercial thinking to drive sales and strengthen brand presence.

Qualifications

• Brand marketing experience in fast-paced consumer environments.
• Experience managing agencies and delivering digital campaigns.
• Experience across app, web and CRM channels.
• Strong communication and stakeholder management skills.

Responsibilities

• Own how the KFC brand shows up across digital channels.
• Partner with agencies to develop digital content and campaigns.
• Translate strategies into creative briefs and oversee delivery.
• Lead end-to-end digital campaigns to drive engagement and sales.
• Champion our iconic menu favourites across digital channels.
• Collaborate with MarTech and CRM teams for connected experiences.
• Represent eCommerce in promotional planning.
• Work with cross-functional teams to launch campaigns.
• Support development of new digital initiatives including loyalty.
• Use consumer insights and performance data to optimize campaigns.

Skills

Brand marketing

Agency management

Digital campaigns

CRM campaigns

Job description

KFC South Pacific (Yum! Brands Subsidiary) is seeking a Brand Manager – eCommerce to bring the KFC brand to life across digital channels.

You’ll influence campaigns, promotions and our iconic menu favourites while collaborating with eCommerce, Marketing and Technology teams to deliver engaging online experiences. Reporting to the Head of eCommerce, you will blend creativity with consumer insights and commercial thinking to drive sales and strengthen brand presence.