Brand Manager - eCommerce - KFC Head Office

KFC Adco Limited; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work

Phone & internet support

Salary continuance cover

Restaurant discounts

Onsite parking

Culture Club events

Job summary

KFC Adco Limited is seeking a Brand Manager - eCommerce to shape how Australians experience KFC online. You will own digital brand presence, lead multi-channel campaigns, and collaborate with Marketing, eCommerce and Technology teams to grow sales and loyalty.

You will partner with agencies, guide creative briefs, and drive end-to-end digital experiences across app, web, email and push notifications, ensuring our iconic menu features are showcased with consistency and impact.

Qualifications

• Strong brand marketing experience, ideally in QSR, FMCG, retail or a similar fast-paced consumer environment.
• Experience managing agencies and bringing creative, content and digital campaigns from brief through to delivery.
• Proven experience delivering campaigns across multiple channels, including app, web and CRM.
• Working knowledge of MarTech and CRM platforms, with the confidence to collaborate with technical specialists.

Responsibilities

• Own how the KFC brand shows up across our digital and owned channels, ensuring a consistent and engaging customer experience.
• Partner with creative agencies to develop exciting digital content, campaigns and experiences that bring our brand to life online.
• Turn strategies and ideas into compelling creative briefs, guiding agency partners from concept through to delivery.
• Lead end-to-end digital campaigns, bringing together creative, content and channels to drive engagement and sales.
• Champion our iconic menu favourites across digital channels, ensuring our everyday experiences are as engaging as big campaigns.
• Collaborate with MarTech and CRM teams to deliver connected customer experiences across app, web, email and push notifications.
• Represent eCommerce in promotional and campaign planning, ensuring digital opportunities are considered from the start.
• Work closely with cross-functional teams to bring campaigns and promotions to market seamlessly.
• Support the development and launch of exciting new digital initiatives, including loyalty.
• Use consumer insights and performance data to identify opportunities, optimise campaigns and continually improve the digital customer experience.

Job description

# Brand Manager - eCommerceKFC Head Office## Job Description* Shape how Australians experience KFC across our digital channels* Bring bold creative campaigns and iconic menu favourites to life online* Flexible hybrid working arrangements and a collaborative team cultureAt KFC, we're passionate about creating food and brand experiences that Australians crave.As our **Brand Manager - eCommerce**, you'll play a key role in bringing the KFC brand to life across our digital channels, making sure every customer experience looks, sounds and feels unmistakably KFC.Reporting to our Head of eCommerce, you'll bring together creativity, consumer insights and commercial thinking to deliver engaging digital experiences that drive sales and strengthen our brand. Working closely with our eCommerce, Marketing and Technology teams, along with agency partners, you'll bring campaigns, promotions and our iconic menu favourites to life online.**A DAY IN THE LIFE OF OUR BRAND MANAGER - eCOMMERCE*** Own how the KFC brand shows up across our digital and owned channels, ensuring a consistent and engaging customer experience* Partner with creative agencies to develop exciting digital content, campaigns and experiences that bring our brand to life* Turn strategies and ideas into compelling creative briefs, guiding agency partners from concept through to delivery* Lead end-to-end digital campaigns, bringing together creative, content and channels to drive engagement and sales* Champion our iconic menu favourites across digital channels, ensuring our everyday customer experiences are just as engaging as our big campaigns* Collaborate with MarTech and CRM teams to deliver connected customer experiences across app, web, email and push notifications* Represent eCommerce in promotional and campaign planning, ensuring digital opportunities are considered from the start* Work closely with cross-functional teams to bring campaigns and promotions to market seamlessly* Support the development and launch of exciting new digital initiatives, including loyalty* Use consumer insights and performance data to identify opportunities, optimise campaigns and continually improve the digital customer experience**ABOUT YOU**You're a commercially minded, creative brand marketer who loves bringing ideas to life and thrives in a fast-moving environment.You'll bring:* Strong brand marketing experience, ideally in QSR, FMCG, retail or a similar fast-paced consumer environment, with exposure to digital or eCommerce* Experience managing agencies and bringing creative, content and digital campaigns from brief through to delivery* Proven experience delivering campaigns across multiple channels, including app, web and CRM* Working knowledge of MarTech and CRM platforms, with the confidence to collaborate with technical specialists* Strong commercial awareness, with the ability to turn consumer insights and performance data into action* Great communication and stakeholder management skills, with the ability to build relationships and influence others* Ability to juggle competing priorities, adapt to change and stay calm in a fast-moving environment* A genuine interest in food, culture, consumer trends and creating great digital brand experiencesAt KFC, you'll be part of a business that combines the scale of a global brand with the opportunity to make a visible impact locally. We offer a collaborative, people-first culture where you'll work alongside talented teams, build meaningful partnerships and contribute to initiatives that shape the future of the business.You'll also enjoy:* Flexible and hybrid ways of working, including time together at our Frenchs Forest Restaurant Support Centre* Signature career development and leadership programs* Additional leave to focus on your wellbeing* Monthly mobile phone and home internet contributions* Salary continuance cover for permanent employees* KFC restaurant discounts* Culture Club events and initiatives* Free secure onsite parking at Frenchs ForestIf you're excited by the opportunity to combine creativity, commercial thinking and digital innovation to shape how Australians experience KFC, we'd love to hear from you.Apply now and help bring the KFC brand to life across our digital channels!