Brand Manager - eCommerce

KFC South Pacific (Yum! Brands Subsidiary); Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible and hybrid working

Monthly mobile phone contribution

Home internet contribution

Salary continuance cover

Free onsite parking

Career development programs

Job summary

KFC South Pacific (Yum! Brands Subsidiary) is seeking a Brand Manager – eCommerce to bring the KFC brand to life across digital channels.

You’ll influence campaigns, promotions and our iconic menu favourites while collaborating with eCommerce, Marketing and Technology teams to deliver engaging online experiences. Reporting to the Head of eCommerce, you will blend creativity with consumer insights and commercial thinking to drive sales and strengthen brand presence.

Qualifications

• Brand marketing experience in fast-paced consumer environments.
• Experience managing agencies and delivering digital campaigns.
• Experience across app, web and CRM channels.
• Strong communication and stakeholder management skills.

Responsibilities

• Own how the KFC brand shows up across digital channels.
• Partner with agencies to develop digital content and campaigns.
• Translate strategies into creative briefs and oversee delivery.
• Lead end-to-end digital campaigns to drive engagement and sales.
• Champion our iconic menu favourites across digital channels.
• Collaborate with MarTech and CRM teams for connected experiences.
• Represent eCommerce in promotional planning.
• Work with cross-functional teams to launch campaigns.
• Support development of new digital initiatives including loyalty.
• Use consumer insights and performance data to optimize campaigns.

Skills

Brand marketing

Agency management

Digital campaigns

CRM campaigns

Job description

• Shape how Australians experience KFC across our digital channels
• Bring bold creative campaigns and iconic menu favourites to life online
• Flexible hybrid working arrangements and a collaborative team culture

At KFC, we’re passionate about creating food and brand experiences that Australians crave.

As our Brand Manager – eCommerce, you'll play a key role in bringing the KFC brand to life across our digital channels, making sure every customer experience looks, sounds and feels unmistakably KFC.

Reporting to our Head of eCommerce, you'll bring together creativity, consumer insights and commercial thinking to deliver engaging digital experiences that drive sales and strengthen our brand. Working closely with our eCommerce, Marketing and Technology teams, along with agency partners, you'll bring campaigns, promotions and our iconic menu favourites to life online.

A DAY IN THE LIFE OF OUR BRAND MANAGER - eCOMMERCE

• Own how the KFC brand shows up across our digital and owned channels, ensuring a consistent and engaging customer experience
• Partner with creative agencies to develop exciting digital content, campaigns and experiences that bring our brand to life
• Turn strategies and ideas into compelling creative briefs, guiding agency partners from concept through to delivery
• Lead end-to-end digital campaigns, bringing together creative, content and channels to drive engagement and sales
• Champion our iconic menu favourites across digital channels, ensuring our everyday customer experiences are just as engaging as our big campaigns
• Collaborate with MarTech and CRM teams to deliver connected customer experiences across app, web, email and push notifications
• Represent eCommerce in promotional and campaign planning, ensuring digital opportunities are considered from the start
• Work closely with cross-functional teams to bring campaigns and promotions to market seamlessly
• Support the development and launch of exciting new digital initiatives, including loyalty
• Use consumer insights and performance data to identify opportunities, optimise campaigns and continually improve the digital customer experience

ABOUT YOU

You're a commercially minded, creative brand marketer who loves bringing ideas to life and thrives in a fast-moving environment.

You’ll bring:

• Strong brand marketing experience, ideally in QSR, FMCG, retail or a similar fast-paced consumer environment, with exposure to digital or eCommerce
• Experience managing agencies and bringing creative, content and digital campaigns from brief through to delivery
• Proven experience delivering campaigns across multiple channels, including app, web and CRM
• Working knowledge of MarTech and CRM platforms, with the confidence to collaborate with technical specialists
• Strong commercial awareness, with the ability to turn consumer insights and performance data into action
• Great communication and stakeholder management skills, with the ability to build relationships and influence others
• Ability to juggle competing priorities, adapt to change and stay calm in a fast-moving environment
• A genuine interest in food, culture, consumer trends and creating great digital brand experiences

WHY KFC?

At KFC, you'll be part of a business that combines the scale of a global brand with the opportunity to make a visible impact locally. We offer a collaborative, people-first culture where you'll work alongside talented teams, build meaningful partnerships and contribute to initiatives that shape the future of the business.

You’ll also enjoy:

• Flexible and hybrid ways of working, including time together at our Frenchs Forest Restaurant Support Centre
• Signature career development and leadership programs
• Additional leave to focus on your wellbeing
• Monthly mobile phone and home internet contributions
• Salary continuance cover for permanent employees
• Culture Club events and initiatives
• Free secure onsite parking at Frenchs Forest

READY TO MAKE AN IMPACT?

If you're excited by the opportunity to combine creativity, commercial thinking and digital innovation to shape how Australians experience KFC, we'd love to hear from you.