Brand Manager - eCommerce & Digital Campaigns (Hybrid)

KFC Adco Limited; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible hybrid work

Phone & internet support

Salary continuance cover

Restaurant discounts

Onsite parking

Culture Club events

Job summary

KFC Adco Limited is seeking a Brand Manager - eCommerce to shape how Australians experience KFC online. You will own digital brand presence, lead multi-channel campaigns, and collaborate with Marketing, eCommerce and Technology teams to grow sales and loyalty.

You will partner with agencies, guide creative briefs, and drive end-to-end digital experiences across app, web, email and push notifications, ensuring our iconic menu features are showcased with consistency and impact.

Qualifications

• Strong brand marketing experience, ideally in QSR, FMCG, retail or a similar fast-paced consumer environment.
• Experience managing agencies and bringing creative, content and digital campaigns from brief through to delivery.
• Proven experience delivering campaigns across multiple channels, including app, web and CRM.
• Working knowledge of MarTech and CRM platforms, with the confidence to collaborate with technical specialists.

Responsibilities

• Own how the KFC brand shows up across our digital and owned channels, ensuring a consistent and engaging customer experience.
• Partner with creative agencies to develop exciting digital content, campaigns and experiences that bring our brand to life online.
• Turn strategies and ideas into compelling creative briefs, guiding agency partners from concept through to delivery.
• Lead end-to-end digital campaigns, bringing together creative, content and channels to drive engagement and sales.
• Champion our iconic menu favourites across digital channels, ensuring our everyday experiences are as engaging as big campaigns.
• Collaborate with MarTech and CRM teams to deliver connected customer experiences across app, web, email and push notifications.
• Represent eCommerce in promotional and campaign planning, ensuring digital opportunities are considered from the start.
• Work closely with cross-functional teams to bring campaigns and promotions to market seamlessly.
• Support the development and launch of exciting new digital initiatives, including loyalty.
• Use consumer insights and performance data to identify opportunities, optimise campaigns and continually improve the digital customer experience.

Job description

KFC Adco Limited is seeking a Brand Manager - eCommerce to shape how Australians experience KFC online. You will own digital brand presence, lead multi-channel campaigns, and collaborate with Marketing, eCommerce and Technology teams to grow sales and loyalty.

You will partner with agencies, guide creative briefs, and drive end-to-end digital experiences across app, web, email and push notifications, ensuring our iconic menu features are showcased with consistency and impact.