Brand Growth Lead - Pharma (Hospital Focus)

Echo Therapeutics ANZ; Sydney; On-site; AUD 100,000 - 130,000; Full time

Job summary

Echo Therapeutics is seeking an experienced Brand Manager to take ownership of assigned brands within our hospital-based pharmaceutical portfolio in Sydney. You will work closely with Sales, Medical and senior leadership to develop brands, engage healthcare professionals and drive measurable commercial outcomes.

Reporting to the Head of Sales & Marketing, you’ll manage brand plans, launches and omnichannel campaigns, ensuring regulatory compliance while delivering growth.

Qualifications

• At least three years' relevant pharmaceutical or healthcare marketing experience.
• Understanding of hospital pharmaceuticals, market access and formulary processes.
• Experience developing brand plans and delivering marketing initiatives that support commercial objectives.
• Strong analytical capability with budget management and evaluating marketing performance.
• Knowledge of Medicines Australia Code of Conduct and relevant pharmaceutical promotional requirements.
• Experience coordinating conferences, events, campaigns and digital marketing activities.
• Excellent communication, stakeholder engagement and project management skills.
• A relevant tertiary qualification in marketing, business, science, pharmacy or a related discipline.

Responsibilities

• Developing and executing annual brand plans, strategies and marketing initiatives.
• Driving brand performance through market insights, commercial analysis and targeted customer engagement.
• Planning and leading product launches, integrated campaigns and omnichannel marketing activities.
• Managing brand budgets, evaluating marketing investment and identifying growth opportunities.
• Partnering with Sales and Medical to deliver effective healthcare professional engagement and educational initiatives.
• Leading brand-related conferences, exhibitions and events, working with internal support resources and external partners.
• Developing digital marketing, promotional content and sales enablement initiatives.
• Building strong cross-functional relationships and ensuring marketing activities meet regulatory and industry requirements.

Skills

Brand management

Healthcare marketing

Budget management

Stakeholder engagement

Campaign management

Education

Relevant tertiary qualification in marketing, business, science, pharmacy or related

Job description

Echo Therapeutics is seeking an experienced Brand Manager to take ownership of assigned brands within our hospital-based pharmaceutical portfolio in Sydney. You will work closely with Sales, Medical and senior leadership to develop brands, engage healthcare professionals and drive measurable commercial outcomes.

Reporting to the Head of Sales & Marketing, you’ll manage brand plans, launches and omnichannel campaigns, ensuring regulatory compliance while delivering growth.