Brand Manager

Joval Group; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Annual wine allowance

Staff pricing on products

Hybrid work in Abbotsford

Novated leasing

Wellness days & health insurance

Onsite parking & end-of-trip

Team social events & wine tastings

Professional development & WSET study

Birthday/ probation celebrations

Job summary

Joval Family Wines is seeking an experienced Brand Manager to lead the Marketing team's digital strategy and brand communications. You will work closely with winemakers, sales, marketing and senior executives to set the strategic direction for our brands and drive growth across consumer and trade channels.

The role combines creative brand management with data-driven digital campaigns and hands-on event activation.

Qualifications

• Experience in brand management, end to end, including strategy, execution and assessment.
• Ideal candidates hold a Marketing degree or related discipline.
• Demonstrated experience taking brands from concept to market.
• Good understanding of wine industry operations; hands-on preferred.
• Full driver's license and, ideally, own car.
• Strong reporting skills with Power BI, ZAP or similar and ability to analyse.
• All-hands-on-deck attitude in a small team setting.

Responsibilities

• Develop consumer marketing strategy and execute social media, brand comms and web content.
• Lead trade marketing activities, promotions, POS sourcing and events.
• Manage annual brand budget and calendar; maintain asset library.
• Drive digital strategy and campaigns; monitor metrics and identify trends.
• Analyse data sets on sales, distribution and market trends to inform strategy planning.

Skills

Brand management

Digital marketing

Data analysis

Team collaboration

Education

Marketing degree

Tools

Power BI

ZAP

Job description

YOUR NEW ROLE

We’re looking for an experienced Brand Manager to join the Joval Family Wines Marketing team. This is a vital role that supports the overall Marketing function through a specialisation in digital marketing. As Brand Manager you will work closely with Winemakers, Sales, Marketing & Senior Executives to set the strategic direction for the brands. You will be responsible for:

• Consumer Marketing: devise strategy & execution of all social media & brand comms, create & execute web content, execute consumer events (i.e. Good Food & Wine Show), lead NPD and associated activities
• Trade Marketing: develop & execute trade marketing activities, work on promotions & trade activity, source POS and deliver events
• Brand Management: develop & manage annual budget, establish brand marketing calendar, maintain internal brand asset library, work with supply chain on dry goods & label procurement
• Digital: drive development of digital strategies, lead planning of digital marketing campaigns, monitor performance metrics, identify trends for future strategies
• Sales & Distribution: using various data sets to analyse competitors, categories & market trends to assists strategy planning, monitor distribution and export partner performance

YOUR NEW COMPANY, JOVAL FAMILY WINES

Joval Family Wines is a collection of premium wineries from Australia and New Zealand, part of the family-owned Joval Group. With over 25 years in the production of wine, we operate across multiple regions retaining a flexible model allowing us to build legacy wineries, while also having the capability to scale, grow and set trends. Our market leading wineries include Catalina Sounds and Nanny Goat Vineyard in New Zealand, Tar & Roses and Sticks in Victoria as well as our exciting new project Southern Light Vineyards.

WHY JOIN US

• Annual wine allowance of $1,350
• Access to staff pricing on our products: champagne for just $60!
• Based in our beautiful office in Abbotsford, with hybrid work
• Access to novated leasing: tax savings with your car
• Access to three wellness days per year, annual flu jabs and health insurance discounts
• Onsite car parking and end of trip facilities
• Well-equipped kitchen, including barista coffee, tea, fresh fruit & bread + more
• Frequent social events, morning teas, afternoon wine tastings and quizzes
• Ongoing support and development, leadership programs and online learning
• Opportunity to study WSET and secure a formal wine qualification.
• Celebration of the moments that matter: birthdays, babies, passing probation and more!

WHAT YOU'LL BRING

This role will be the go-to for all things digital in the Marketing team, so you'll have in-depth experience in digital marketing along with:

• Experience in brand management, end to end
• Ideally a degree in Marketing or a related discipline
• Demonstrated experience taking brands from concept to market
• A good understanding of wine industry operations, ideally with hands on experience
• A full drivers license and, ideally, your own car
• Full understanding of reporting: Power Bi, ZAP or similar & the ability to analyse
• An all-hands-on-deck attitude: we are a small team that support one another often.

Please note: The successful applicant must have a valid working visa, drivers license and will be required to complete a National Police Check and provide references.