Brand Manager: Digital & Trade Marketing for Wine Brands

Joval Group; Melbourne; Hybride; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Annual wine allowance

Staff pricing on products

Hybrid work in Abbotsford

Novated leasing

Wellness days & health insurance

Onsite parking & end-of-trip

Team social events & wine tastings

Professional development & WSET study

Birthday/ probation celebrations

Résumé du poste

Joval Family Wines is seeking an experienced Brand Manager to lead the Marketing team's digital strategy and brand communications. You will work closely with winemakers, sales, marketing and senior executives to set the strategic direction for our brands and drive growth across consumer and trade channels.

The role combines creative brand management with data-driven digital campaigns and hands-on event activation.

Qualifications

• Experience in brand management, end to end, including strategy, execution and assessment.
• Ideal candidates hold a Marketing degree or related discipline.
• Demonstrated experience taking brands from concept to market.
• Good understanding of wine industry operations; hands-on preferred.
• Full driver's license and, ideally, own car.
• Strong reporting skills with Power BI, ZAP or similar and ability to analyse.
• All-hands-on-deck attitude in a small team setting.

Responsabilités

• Develop consumer marketing strategy and execute social media, brand comms and web content.
• Lead trade marketing activities, promotions, POS sourcing and events.
• Manage annual brand budget and calendar; maintain asset library.
• Drive digital strategy and campaigns; monitor metrics and identify trends.
• Analyse data sets on sales, distribution and market trends to inform strategy planning.

Connaissances

Brand management

Digital marketing

Data analysis

Team collaboration

Formation

Marketing degree

Outils

Power BI

ZAP

Description du poste

Joval Family Wines is seeking an experienced Brand Manager to lead the Marketing team's digital strategy and brand communications. You will work closely with winemakers, sales, marketing and senior executives to set the strategic direction for our brands and drive growth across consumer and trade channels.

The role combines creative brand management with data-driven digital campaigns and hands-on event activation.