Brand Manager - Discovery

Hill-Smith Family Estates; Adelaide; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Wine allowance

Flexible working arrangements

Collaborative leadership culture

Job summary

Hill-Smith Family Estates is seeking a marketing leader to manage a portfolio of premium wine brands. You will develop and implement brand strategy, positioning, and go-to-market plans across domestic and international markets, working closely with agencies, distributors and key customers.

You will lead campaigns, analyse shopper insights, and ensure alignment across internal teams to deliver strong brand performance and growth.

Qualifications

• Proven experience managing multiple brands within a fast-paced portfolio.
• Tertiary qualifications in Marketing, Business, or Commerce are essential.
• Ability to develop and execute strategy and campaigns.

Responsibilities

• Develop and execute vision, strategy and tactical plans for each brand.
• Establish clear, differentiated positioning across domestic and international markets.
• Collaborate with agencies, distributors and customers to deliver campaigns.
• Measure performance of marketing campaigns against KPIs and objectives.
• Manage brand lifecycle from NPD to shelf and packaging evolution.
• Partner with Production, Winemaking, Finance, Insights and Sales for projects on time and budget.

Skills

Brand management

Campaign planning

Market research

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

Microsoft Office

Job description

An exciting opportunity exists to join Hill-Smith Family Estates, a respected, family-owned wine business. For over 175 years and across six generations, the Hill-Smith Family has been planting vineyards and crafting quality wine. Each generation has been pioneering and innovative, leading the business to where it is today; a global wine company integrated through vine cultivation, wine growing, wine making and international distribution, with a rich and diverse portfolio of leading fine wine brands. Hill-Smith Family Estates prides itself on family heritage and connection to people, but above all, the burning desire to remain a sustainable and successful family-owned wine business for generations to come.

About the role

Based between Adelaide and the Barossa Valley and reporting to the Marketing Manager – Discovery, this role is responsible for managing a portfolio of market-leading brands, developing their position industry across both domestic and international markets.

With consumers at the heart of these brands, you will develop and execute the vision, strategy and tactical plans for each brand, establishing clear and differentiated positioning while ensuring strong execution, alignment and consistency across all internal and external stakeholders.

You’ll be working alongside a team and portfolio of leading brands, including Y Series, Oxford Landing, Winesmiths and Earthworks, to name just a few.

Key requirements

• Implement clear, differentiated brand strategies, brand plans, and go-to-market strategies across the portfolio as directed.
• Analyse market and shopper insights to identify growth opportunities or challenges, delivering actionable recommendations.
• Develop and execute integrated brand communications across relevant platforms and consumer touchpoints, aligned to overarching brand strategies for key equity brands. Collaborate closely with agency partner, distributors and major customers to deliver effective campaigns.
• Measure and report on the performance of your marketing campaigns, evaluating results against agreed objectives and KPIs.
• Manage the brand lifecycle—from NPD to shelf—ensuring packaging, SKUs, and strategy align with company, retailer, and consumer needs.
• Partner cross-functionally with Production, Winemaking, Finance, Insights, and Sales teams to deliver NPD, innovation and packaging evolution projects on strategy, on time, and within budget.
• Develop a strong end-to-end commercial understanding of the brand portfolio, with accountability over brand budgets across sales and A&P to achieve brand goals.
• Build and maintain strong working relationships with the Winemakers and broader winemaking team to enhance product knowledge, elevate consumer understanding, and improve overall customer experience.

About you

Proven experience managing multiple brands within a fast-paced portfolio. , Ideally you have worked closely with major retail partners, wine/alcohol or FMCG sectors. Demonstrated capability in developing and executing strategy and campaigns, driving product innovation, and delivering consumer-centric plans aligned to commercial outcomes.

Tertiary qualifications in Marketing, Business, or Commerce are essential. Strong expertise in brand positioning and delivering integrated campaigns, coupled with a proactive approach to innovation, curiosity, continuous improvement, and the ability to influence change and encourage thoughtful experimentation.

What is it for you?

• Competitive salary and wine allowance with flexible working arrangements on offer.
• Work with a respectful, collaborative, transparent and inclusive leadership team.
• A family-owned business with an outstanding and supportive culture

Applications will close on 6th November 2026.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How much notice are you required to give your current employer?

Hill-Smith Family Estates is a global winemaking and distribution business with a rich and diverse portfolio of leading wine brands including Yalumba, Jansz Tasmania, Pewsey Vale Vineyard, Oxford Landing and Running with Bulls.

Fiercely independent, Hill-Smith Family Estates is driven by sustainability, innovation, excellence and a pride in its people that result in a genuine opportunity for personal and professional growth.