Brand Campaign Lead - 9-Month FTC (Multi-Channel)

Medibank Private Limited; Australia; Presencial; AUD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Medibank Private Limited, including the Medibank, ahm and Amplar Health brands, is seeking a Brand Campaign Specialist on a 9-month fixed-term contract to develop and deliver multi-channel brand campaigns across external and internal touchpoints.

Working within the Brand Experience and Creative team, you’ll help bring the Medibank Live Better brand positioning to life through hero advertising, sponsorship campaigns, media partnerships and always-on brand activity.

Formación

• Minimum three years’ experience in advertising or campaign production and delivery.
• Experience managing complex, multi-channel campaigns with high attention to detail.
• Understanding of creative and media agency processes.
• Strong project management, planning and organisational skills.
• Excellent proofreading and editing skills.

Responsabilidades

• Support the development and execution of multi-channel brand campaigns.
• Lead the development and delivery of your own campaign remit.
• Write campaign briefs and provide clear feedback to creative and media agency partners.
• Deliver campaigns across television, online, social, radio, digital and internal channels.
• Manage campaign timelines, budgets, work-in-progress documents and asset delivery.
• Maintain messaging matrices and coordinate asset delivery to the media agency.
• Manage reviews and approvals of campaign materials across legal, fund policy and clinical teams.
• Update the master Brand Marketing Calendar and maintain internal and external campaign documentation.
• Lead internal advertising tracking and monitor campaign performance.
• Monitor competitor activity and best-in-class global advertising campaigns.
• Prepare post-campaign reviews and report trends, issues and incidents.
• Keep leaders and stakeholders informed of campaign progress, launches and performance.
• Help ensure frontline teams are informed and fully briefed on campaigns.

Conocimientos

Advertising

Campaign management

Stakeholder management

Project management

Attention to detail

Descripción del empleo

Medibank Private Limited, including the Medibank, ahm and Amplar Health brands, is seeking a Brand Campaign Specialist on a 9-month fixed-term contract to develop and deliver multi-channel brand campaigns across external and internal touchpoints.

Working within the Brand Experience and Creative team, you’ll help bring the Medibank Live Better brand positioning to life through hero advertising, sponsorship campaigns, media partnerships and always-on brand activity.