Brand Campaign Specialist

Medibank; Melbourne; On-site; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Flexible working

Job summary

Medibank is seeking a Brand Campaign Specialist to join our Brand Experience and Creative team for a 12-month fixed term contract in Melbourne, Australia. You will support the development and delivery of multi-channel brand campaigns across external and internal touchpoints, collaborating with internal teams and external agencies to ensure timely, on-budget delivery.

You will lead your own campaign remit, write briefs, manage timelines and budgets, and track performance while aligning with

Qualifications

• Three years or more in advertising or campaign production and delivery.
• Experience leading multi-channel campaigns with high attention to detail.
• Understanding of creative and media agency processes.
• Strong planning, organisational and project management skills.
• Clear communication and ability to influence stakeholders.

Responsibilities

• Support the development and execution of multi-channel brand campaigns.
• Lead the development and delivery of your own campaign remit.
• Write briefs and provide feedback to creative and media agency partners.
• Deliver campaigns across TV, online, social, radio, digital and internal channels.
• Manage campaign timelines, budgets, and asset delivery.
• Coordinate delivery of assets to the media agency and maintain messaging matrices.
• Oversee reviews/approvals with legal, fund policy and clinical teams.
• Update Brand Marketing Calendar and maintain campaign docs.
• Lead internal advertising tracking and monitor performance.
• Monitor competitor activity and global campaigns.

Skills

Advertising

Campaign management

Multi-channel campaigns

Project management

Stakeholder management

Job description

At Medibank Group, our brands, Medibank, ahm and Amplar Health, are united by a shared purpose: creating the best health and wellbeing for Australia. We're building a workplace where people can thrive, grow and make a meaningful impact, while helping shape a healthier future for our customers, patients and communities.

We’re looking for a Brand Campaign Specialist to join us on a 12 month fixed term contract, supporting the development and delivery of multi-channel brand campaigns across external and internal touchpoints. Working within the Brand Experience and Creative team, you’ll help bring the Medibank Live Better brand positioning to life through hero advertising, sponsorship campaigns, media partnerships and always-on brand activity.

Supporting the Brand Marketing Manager while leading your own remit of campaigns, you’ll work closely with internal stakeholders and agency partners to deliver high-quality work on time and within budget. You’ll collaborate with stakeholders across Marketing, Legal and Clinical teams, as well as external creative, marketing and digital agencies.You’ll develop strong working relationships and create regular opportunities to plan, review and optimise campaign activity.

This is an opportunity to contribute to brand campaigns that support Medibank’s ambition to help people across Australia better value, protect and improve their health. You’ll combine creative campaign delivery with disciplined project management, stakeholder engagement and performance reporting to help strengthen the Medibank brand across a broad range of channels.

Applications for this role will close on the 15th of November.

The Responsibilities:

• Support the development and execution of multi-channel brand campaigns.
• Lead the development and delivery of your own campaign remit.
• Write campaign briefs and provide clear feedback to creative and media agency partners.
• Deliver campaigns across television, online, social, radio, digital and internal channels.
• Manage campaign timelines, budgets, work-in-progress documents and asset delivery.
• Maintain messaging matrices and coordinate the delivery of assets to the media agency.
• Manage reviews and approvals of campaign materials across legal, fund policy and clinical teams.
• Update the master Brand Marketing Calendar and maintain clear internal and external campaign documentation.
• Lead internal advertising tracking and monitor campaign performance.
• Monitor competitor activity and best-in-class global advertising campaigns.
• Prepare post-campaign reviews and report relevant trends, issues and incidents.
• Keep leaders and stakeholders informed of campaign progress, launches and performance.
• Help ensure frontline teams are informed and fully briefed on campaigns.

About you:

A minimum of three years’ experience in advertising or campaign production and delivery.

Experience managing complex, multi-channel campaigns with a high attention to detail

An understanding of creative and media agency processes.

Strong project management, planning and organisational skills.

• Strong understanding of advertising production, account management and communications planning.

The ability to communicate clearly and influence a range of internal and external stakeholders.

Excellent proofreading and editing skills.

A creative approach to campaign delivery with a strong business and commercial acumen.

Previous agency experience would be beneficial but not essential.

Why work for Medibank Group?

At Medibank Group, we're creating Australia's healthiest workplace by putting the health, wellbeing and success of our people at the centre of everything we do. We know that when people feel supported, connected and empowered to be themselves, they do their best work.

That's why we invest in flexible ways of working, career growth, wellbeing support and meaningful experiences that help our people thrive both professionally and personally.

To learn about what’s in it for you, visit https://careers.medibank.com.au/the-medibank-experience

Be Yourself. Belong Here

We’re committed to a workplace where everyone feels safe, supported, and free to be themselves. By embracing diverse perspectives, we challenge the status quo and uncover better ideas. You can confidently bring your whole self—because your unique voice is what makes us stronger.

We welcome and encourage applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, LGBTQIA+ communities, people with disability, neurodivergent people, and carers.

Our employee networks create space for connection, advocacy and allyship. We offer flexible ways of working to support inclusion, accessibility and wellbeing.

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work