Marketing Campaign Specialist

Medibank; Melbourne; On-site; AUD 65,000 - 85,000; Full time

Job summary

Medibank is seeking a Marketing Specialist to join the Growth Marketing team on a 12-month contract in Melbourne. You will help deliver integrated consumer marketing campaigns that support customer acquisition and strengthen Medibank’s brand, coordinating across channels from brief to launch and reporting.

You’ll work with cross-functional teams and external agencies, bringing campaigns to life while managing multiple priorities and ensuring on-time delivery within budget.

Qualifications

• 3+ years in marketing communications or related fields.
• Experience delivering end-to-end campaigns using Salesforce.
• Proven ability to acquire customers and drive campaigns.
• Strong project management and ability to handle multiple priorities.

Responsibilities

• Support development and delivery of consumer campaigns and communications.
• Deliver multichannel campaigns to generate prospects, leads and new customers.
• Create clear campaign briefs with strategy, audience, success measures, timing and budget.
• Coordinate delivery across creatives, web updates and media partners.
• Use insights and performance data to inform campaign strategies and briefs.
• Monitor campaign ROI and competitor activity.
• Identify opportunities to optimize live campaigns and apply learnings.

Skills

Campaign management

Stakeholder management

Multichannel marketing

Campaign analysis & optimization

Education

Bachelor degree in Marketing or related field

Tools

Salesforce

Job description

At Medibank Group, our brands, Medibank, ahm and Amplar Health, are united by a shared purpose: creating the best health and wellbeing for Australia. We're building a workplace where people can thrive, grow and make a meaningful impact, while helping shape a healthier future for our customers, patients and communities.

The Opportunity

We’re looking for a Marketing Specialist to join our Growth Marketing team on a 12-month contract.

In this role, you’ll help deliver integrated consumer marketing campaigns that support customer acquisition and strengthen the Medibank brand. Working alongside the Digital Marketing Manager, you’ll coordinate offer, partnership and acquisition campaigns across multiple channels, from initial brief through to launch, optimisation and reporting.

You’ll collaborate with teams across marketing, digital, media, customer analytics, frontline, legal and risk, as well as our external creative and media agency partners.

This is a great opportunity for an organised and collaborative marketer who enjoys bringing campaigns to life, working across multiple priorities and using performance insights to improve future activity.

How you’ll make an impact

Support the development and delivery of consumer campaigns and communications.

Deliver multichannel campaigns, sales tools and promotional activity designed to generate prospects, leads and new customer acquisition.

Work with the Marketing Manager to create clear campaign briefs covering strategy, objectives, audience targeting, success measures, timing and budget.

Coordinate delivery across creative agencies, internal teams, web updates and media partners.

Use customer insights, performance data and market analysis to inform campaign strategies and briefs.

Monitor campaign performance, return on investment and competitor activity.

Identify opportunities to optimise live campaigns and apply learnings to future activity.

Support Medibank’s offer program and key acquisition initiatives.

Manage multiple programs of work while delivering agreed outcomes on time and within budget.

Keep stakeholders informed about campaign progress, launches and performance.

Help ensure campaign messaging and assets remain accurate and up to date across relevant channels.

You’ll have:

At least three years’ experience in marketing communications, ideally within agency, financial services, professional services or another complex environment.

Experience delivering end-to-end campaigns through Salesforce.

Demonstrated experience supporting customer acquisition strategies.

Strong project and campaign management skills, with the ability to manage competing priorities and deliver to deadlines.

Experience working in a high-performing marketing or sales environment.

Strong stakeholder management and influencing skills.

Sound commercial judgement and attention to detail.

The ability to adapt as priorities and business needs change.

A tertiary qualification in marketing or a related discipline.

Local area marketing experience would be highly regarded

Why work for Medibank Group?

At Medibank Group, we're creating Australia's healthiest workplace by putting the health, wellbeing and success of our people at the centre of everything we do. We know that when people feel supported, connected and empowered to be themselves, they do their best work.

That's why we invest in flexible ways of working, career growth, wellbeing support and meaningful experiences that help our people thrive both professionally and personally.

Be Yourself. Belong Here

We’re committed to a workplace where everyone feels safe, supported, and free to be themselves. By embracing diverse perspectives, we challenge the status quo and uncover better ideas. You can confidently bring your whole self- because your unique voice is what makes us stronger.
We welcome and encourage applications from people of all backgrounds, identities and lived experiences, including Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, LGBTQIA+ communities, people with disability, neurodivergent people, and carers.

Our employee networks create space for connection, advocacy and allyship. We offer flexible ways of working to support inclusion, accessibility and wellbeing.

Medibank proudly recognised as Best Enterprise Organisation, 2026 AFR BOSS Best Places to Work