Brand-Building Social Storyteller & Growth Lead

Locale Property Group; Melbourne; Híbrido; AUD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Creative ownership

Collaborative team

Descripción de la vacante

Locale Property Group is seeking a Content Specialist | Social Storyteller to own the social strategy for Locale Homes. You will turn insights into engaging, social-first content across national markets, collaborating with designers, editors, and marketing experts to build a genuine audience that follows and converts.

You’ll drive creative concepts, formats, and campaigns, balancing organic growth with paid strategies, and staying ahead of trends to keep Locale Homes top of mind in a competitive

Formación

• Proven experience developing and executing successful social media strategies.
• Demonstrable TikTok success with growth and results.
• Strong storytelling instincts for social content.
• Understanding of TikTok, Instagram and other platforms.
• Experience directing content production.
• Understanding organic and paid social for outcomes.
• Creative eye with strong visual judgement.
• Analytical mindset focused on performance data.
• Willingness to challenge the status quo and push boundaries.

Responsabilidades

• Own our social presence. Develop and execute the social and content strategy for Locale Homes across our national markets.
• Tell stories worth watching. Turn customer insights and moments into engaging social-first content.
• Make TikTok a growth channel. Apply platform knowledge to earn attention.
• Lead the creative. Develop concepts, formats, hooks and campaigns that stand out.
• Connect organic and paid. Collaborate with performance marketing to build audiences.
• Get creative with the team. Work with designers and editors to bring ideas to life.
• Test, learn and improve. Use performance insights to optimise content.
• Stay ahead of the curve with emerging trends and formats.

Conocimientos

Social strategy

Storytelling

TikTok growth

Content production

Collaboration

Analytics

Descripción del empleo

Locale Property Group is seeking a Content Specialist | Social Storyteller to own the social strategy for Locale Homes. You will turn insights into engaging, social-first content across national markets, collaborating with designers, editors, and marketing experts to build a genuine audience that follows and converts.

You’ll drive creative concepts, formats, and campaigns, balancing organic growth with paid strategies, and staying ahead of trends to keep Locale Homes top of mind in a competitive