Brand Storyteller & Social Media Lead

Work Club Global; Sydney; Vor Ort; AUD 70.000 - 100.000; Vollzeit

Zusammenfassung

Florence Guild is seeking a hands-on marketing storyteller to lead social media, content creation, and email marketing. Working with the Group Head of Marketing and wider team, you’ll bring the Florence Guild brand to life through thoughtful storytelling and engaging content.

From developing ideas to managing channels, you’ll craft campaigns, write copy, analyse performance and own projects from concept through execution. A strong eye for detail and authentic storytelling is essential.

Qualifikationen

• 3+ years' experience in social media, content creation, marketing or communications.
• Portfolio or reel showing your own work, including filming and editing.
• Strong creative instincts and storytelling ability.
• Hands-on with video editing tools (CapCut, Premiere Pro, Final Cut Pro).
• Excellent organisational skills and ability to manage multiple projects.

Aufgaben

• Social media & content: manage Florence Guild's organic channels and publish content.
• Content creation & production: concept, shoot, edit and publish across platforms.
• Marketing communications: develop brand communications and campaigns.
• Copywriting & editorial: write copy for social, email, newsletters, and sites.
• Email marketing & CRM: plan newsletters, segment audiences, optimise engagement.
• Campaigns & partnerships: collaborate with teams and partners on campaigns.
• Performance & insights: monitor metrics and report insights monthly.

Kenntnisse

Social media

Content creation

Marketing communications

Copywriting

Email marketing

CRM

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Jobbeschreibung

Florence Guild is seeking a hands-on marketing storyteller to lead social media, content creation, and email marketing. Working with the Group Head of Marketing and wider team, you’ll bring the Florence Guild brand to life through thoughtful storytelling and engaging content.

From developing ideas to managing channels, you’ll craft campaigns, write copy, analyse performance and own projects from concept through execution. A strong eye for detail and authentic storytelling is essential.