Social Media Lead — Brand & Creator Growth

Hampshire Property Group; Brisbane; In loco; AUD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Generous staff discounts across our HP

Experiment with emerging AI-search and

Descrizione del lavoro

Hampshire Holidays, part of Hampshire Property Group, seeks a Social Media Lead to shape a bold social voice for parks and experiences. You’ll drive short-form video, trend-led storytelling and creator partnerships, coaching park teams to grow local content and social capability.

Ideal candidates bring instincts for bold storytelling, cultural awareness in Australia, and a data-informed approach to boost reach and bookings across channels.

Competenze

• Develop and own Hampshire Holidays’ social media strategy across brand and park channels.
• Shape a distinctive, relevant social voice that supports our challenger brand positioning.
• Lead content planning and creation, with a strong focus on short-form video, trends and storytelling.
• Build and manage influencer, creator and UGC programs, including famils and partnerships.
• Support and train park teams to create stronger local content and grow social capability.

Mansioni

• Develop and own Hampshire Holidays’ social media strategy across brand and park channels.
• Shape a distinctive, relevant social voice that supports our challenger brand positioning.
• Lead content planning and creation, with a strong focus on short-form video, trends and social-first storytelling.
• Build and manage our influencer, creator and UGC program, including famils and content partnerships.
• Support and train park teams to create stronger local content and grow their social capability.
• Visit parks and destinations to capture content and support launches, activations and new experiences.
• Use social SEO, platform insights and emerging trends to improve discovery and reach.
• Work closely with paid media and broader Marketing teams to connect social activity to campaigns and commercial outcomes.
• Track performance across reach, engagement, traffic, assisted conversions and brand growth.

Conoscenze

Social-first thinker

Bold creative instincts

Strong trend awareness

Great storyteller

Short-form video skills

Brand voice understanding

Social search know-how

Strategic mindset

UGC/creator partnerships

Coaching and collaboration

Commercial focus

Data and insights comfort

Australian cultural awareness

Willingness to explore parks

Strumenti

Social platforms (TikTok, Instagram, YouTube)

UGC creator programs

Descrizione del lavoro

Hampshire Holidays, part of Hampshire Property Group, seeks a Social Media Lead to shape a bold social voice for parks and experiences. You’ll drive short-form video, trend-led storytelling and creator partnerships, coaching park teams to grow local content and social capability.

Ideal candidates bring instincts for bold storytelling, cultural awareness in Australia, and a data-informed approach to boost reach and bookings across channels.