Social Media Lead: Bold Storytelling & Short-Form Video

Hampshire Property Group; Sydney; In loco; AUD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Hampshire Property Group’s Hampshire Holidays unit seeks a Social Media Lead to shape a bold, social-first presence across our parks and experiences. You will spot trends, tell compelling stories and build a voice that makes Hampshire stand out in a competitive holiday market.

You’ll work with creators, coach park teams and drive campaigns that connect social activity to bookings and experiences. The role combines creative leadership with hands-on content production, data-driven decision making

Competenze

• Experience in developing social media strategies for brands.
• Ability to craft engaging, platform-appropriate content.
• Proven track record with short-form video and trend-driven campaigns.

Mansioni

• Develop Hampshire Holidays’ social media strategy across brand and park channels.
• Shape a distinctive, relevant social voice.
• Lead content planning and creation with focus on short-form video and trends.
• Build and manage influencer, creator and UGC programs including famils.
• Support and train park teams to improve local content and social capability.
• Visit parks to capture content and support launches, activations and new experiences.
• Use social SEO and platform insights to improve discovery and reach.
• Collaborate with paid media to connect social activity to campaigns and business goals.
• Track performance across reach, engagement, traffic and conversions.

Conoscenze

Social strategy

Storytelling

Short-form video

Brand voice

Trends awareness

Creator partnerships

Content planning

Audience engagement

Data insights

Descrizione del lavoro

Hampshire Property Group’s Hampshire Holidays unit seeks a Social Media Lead to shape a bold, social-first presence across our parks and experiences. You will spot trends, tell compelling stories and build a voice that makes Hampshire stand out in a competitive holiday market.

You’ll work with creators, coach park teams and drive campaigns that connect social activity to bookings and experiences. The role combines creative leadership with hands-on content production, data-driven decision making