Content Manager

Lack of Color; Gold Coast City; Sur place; AUD 90 000 - 120 000; Plein temps

Résumé du poste

Lack of Color is seeking a Content Manager to lead our social narrative and growth. You’ll shape brand storytelling across organic and paid channels, drive engagement, and convert audiences into customers through compelling content.

You’ll manage content direction, collaborate with ambassadors, and oversee campaigns that boost brand visibility, community, and eCommerce performance worldwide.

Qualifications

• 5+ years managing fashion-based social media channels and content creation.
• Strong understanding of social platforms, trends, performance and analytics.
• Strong content creation and editing skills.
• Front facing content role – must be comfortable speaking to camera and being featured in the content.
• Experience managing influencer collaborations and community growth.
• Creative mindset with strong visual storytelling ability.
• Understanding of social commerce + affiliate ecosystems (ShopMy/TikTok/Pinterest etc.)
• Ability to concept content with commercial intent, not just aesthetic/social posting.
• Excellent communication and organisational skills.
• Passion for fashion and digital culture.
• Hands on and proactive.
• Self motivated and able to work independently.
• Able to work across global territories.

Responsabilités

• Own and evolve the full social strategy across all platforms including content communications from ideation to execution.
• Create and oversee engaging content including organic posts, campaigns and user-generated content.
• Create, develop and manage content plan across digital and social media platforms that drives brand awareness, engagement.
• Collaborate with internal & external teams and partners to manage the creation of content and support product launches, campaigns and promotional activity.
• Copy writing with consideration for optimising content for SEO.
• Track web analytics to track content engagement.
• Plan and manage the content calendar across key platforms including Instagram, Tiktok, Youtube, Facebook and Pinterest.
• Grow brand reach, engagement and community.
• Handle daily posting across all social media and digital platforms.
• Plan and execute structured content calendars.
• Maintain a premium and globally appealing brand image.

Connaissances

5+ years social media management

Social platforms & analytics

Content creation & editing

Front-facing content & camera

Influencer collaborations

Visual storytelling

Social commerce & affiliates

Content with commercial intent

Communication & organisation

Fashion & digital culture

Independent & proactive

Global reach across territories

Description du poste

At Lack of Color, we’re passionate about the amazing people we get to work with each day. Not only are they focused, determined and passionate individuals – they’re driven by creativity and inspired by endless possibilities.

An exciting opportunity has become available for a Content Manager within the team. Lack of Color is looking to expand and elevate their digital presence, drive engagement and connect with a global community of passionate fans.

This role is ideal for someone who thrives in creative environments and understands how to turn social media into a powerful storytelling and sales channel. You’ll take the lead in shaping the brand’s social presence, building a strong community and delivering engaging content that connects with audiences and drives eCommerce and digital growth.

Job Description

Lead end-to-end social strategy across organic and paid channels, driving brand growth, storytelling and revenue. Reporting directly to the Founders & Senior Digital Manager, this role owns content direction, creation, paid social performance, collaborations and partnerships. This is a hands-on strategic role focused on scaling reach, strengthening brand narrative, and converting social audiences into customers.

• Create, oversee and manage engaging, on brand content across all platforms
• Handle posting across social media and digital platforms
• Write compelling copy, captions and stories that align with brand voice and tone
• Collaborate with ambassadors and partners and manage digital assets
• Manage direct messages, comments and audience interactions across multiple digital channels (social media, Pinterest etc)
• Grow and nurture the online community, respond to messages, and elevate issues when needed
• Build on and manage global program, onboard ambassadors, track performance and continue to strengthen the LOC community
• Coordinate social campaigns, cover live events, plan event content with local team
• Must be able to independently create, execute and comfortable with being in front of camera and featured in the content
• Strong understanding of performance content + conversion focused social
• Experience working closely with paid/whitelisting/influencer amplification

Duties & Responsibilities

• Own and evolve the full social strategy across all platforms including content communications from ideation to execution
• Create and oversee engaging content including organic posts, campaigns and user-generated content
• Create, develop and manage content plan across digital and social media platforms that drives brand awareness, engagement
• Collaborate with internal & external teams and partners to manage the creation of content and support product launches, campaigns and promotional activity (video, photo, blogs, copy, written, story telling)
• Copy writing with consideration for optimising content for SEO
• Track web analytics to track content engagement
• Plan and manage the content calendar across key platforms including Instagram, Tiktok, Youtube, Facebook and Pinterest
• Grow brand reach, engagement and community
• Handle daily posting across all social media and digital platforms
• Plan and execute structured content calendars
• Maintain a premium and globally appealing brand image

Skills & Qualifications

• 5+ year’s experience managing fashion based social media channels and content creation
• Strong understanding of social platforms, trends, performance and analytics
• Strong content creation and editing skills
• Front facing content role – must be comfortable speaking to camera and being featured in the content
• Experience managing influencer collaborations and community growth
• Creative mindset with strong visual storytelling ability
• Understanding of social commerce + affiliate ecosystems (ShopMy/TikTok/Pinterest etc.)
• Ability to concept content with commercial intent, not just aesthetic/social posting
• Excellent communication and organisational skills
• Passion for fashion and digital culture
• Hands on and proactive
• Self motivated and able to work independently
• Able to work across global territories